Posted by on Sep 10, 2012 in social media | 0 comments

This list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following criteria to determine how the organization is using digital media:

Case Study Image

The Case Study shared via CC license by @binuri

1. Strategy

What is the objective that the company is trying to achieve? While this list is not exhaustive, I believe that generally the objectives fall in the falling categories:

2. Audience

Who is the company talking to? Is it clear what demographic they are trying to reach?

3. Networks

Where and how are the companies engaging?

  • Blog
  • Forums
  • Reviews
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Flickr
  • YouTube


How are the tactics being executed?

What frequency?

By whom?

5. Measurement

How are the results being measured?

What really matters?

Are the measurements tied to the strategy?