How To: Analyze A Social Media Case Study

This list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following criteria to determine how the organization is using digital media:

Case Study Image

The Case Study shared via CC license by @binuri

1. Strategy

What is the objective that the company is trying to achieve? While this list is not exhaustive, I believe that generally the objectives fall in the falling categories:

2. Audience

Who is the company talking to? Is it clear what demographic they are trying to reach?

3. Networks

Where and how are the companies engaging?

  • Blog
  • Forums
  • Reviews
  • Twitter
  • Facebook
  • LinkedIn
  • Pinterest
  • Flickr
  • YouTube


How are the tactics being executed?

What frequency?

By whom?

5. Measurement

How are the results being measured?

What really matters?

Are the measurements tied to the strategy?

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.