Who do You Think You’re TalkinR...

Tweet You have no idea who you’re talking to. When you blog, tweet, post, share, chat, huddle, etc., you may think you are talking to your friends that interact with you. The reality is nearly 70% of the people that participate in social media are lurkers. Forrester has a nicer name for these folks; in Groundswell, they call them “Spectators,” but personally I think “lurkers” is apropos. (See the Social Technographics Ladder below.) Lurkers out themselves. On a regular basis, I...

Why You Should NOT Participate in Social...

Tweet I was browsing around my about.me page this morning and came across this seminar that I gave to the Knoxville Chamber of Commerce earlier this year. It’s always fun to listen to yourself talk. ...

Become More “Influential” (i...

Tweet Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example, my twitter account @jfloyd is considered to be most influential about the following topics: Knoxville Social Media Legal Business 1. Identify 50 people that you believe are influential about topics that you want to be influential about...

Did Google Stick a + in the heart of Fac...

Tweet Like others in the social sphere, I’ve been playing around with Google+ since its release last week (thanks to James Herbert). Like the Google Buzz experiment, I’ve been casually playing with it to see how Google envisions their second stand in the social sphere. So, I’m a bit cautious to make any predictions as to whether it is truly the Facebook-Twitter-All-Things-Social killer. If you can imagine the cosmic dust swirling around the big bang in the world of the social cosmos, you...

Do You Have Rights in Social Media?...

Tweet Have you seen this photo? Photo shared by @Stefmara Talk about being in the right place at the right time. On Monday, Stefanie Gordon snapped the pic while flying on Delta from NYC to Palm Beach, and when she landed she posted the picture to Twitter. The result? As of the time of writing this post, this TwitPic has viewed more than 450,000 views, and Stefanie has quadrupled her Twitter followers. The (well documented) problem is that Stefanie’s pic was picked up by MSM. Despite the promises to...

Friends Don’t Let Friends Abandon ...

Tweet Photo used under creative commons license by @lrargerich Today, I had lunch with one of my best friends, Mark Schaefer. Mark and I first met in 2008 after I direct messaged him through twitter suggesting that we meet for lunch. We met at Aubrey’s and let a lunch hour slip into the afternoon as we began telling our stories. Instantly, we were friends. Within weeks, we began working on several marketing projects together. Since then, about once a month, we meet at the home or away Aubrey’s to...

Are Twitter and Facebook Replacing Searc...

Tweet Sorry. All of that emphasis on page one SERPs of Google may not be the funky cold medina after all. Search Engine Optimization, which is a profession that didn’t exist a few years ago may not exist in a few years. Thus, the modern era of the Internet: professions that don’t exist today may be the top job in 3 years. [check this video for an interesting communication of this phenomena] In a recent  article, ClickZ likens the current environment to early paid search in  Social Media 2009 =...

New Rules in the Sales in the Age of Con...

Tweet Publish at Scribd or explore others: Internet & Technolog Presentations & Slid sales tools Also, take a look at this Squidoo...

Announcing Our Social Networking Marketi...

Tweet Today Carly Harrington wrote a nice piece about Shawn Van Dyke and I in the Knoxville News Sentinel. Shawn and I have been throwing around ideas about the web as a series of spokes around a central web hub for a few months. Think a hub and spokes concept, with the hub being the Web site and spokes being the various online tools now available. In addition to offering consulting services, we are working on several sites including Coupon...

Conversation Era...

Tweet photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of...