50 Tips in 50 Minutes: Teaching Social Media in Higher Education

Okay, so it’s not quite 50 minutes and it’s not quite 50 tips, but our LinkedIn Group Teaching Social Media Marketing & Management held a Google Hangout on September 10 with these goals. Gary Schirr, Matt Kushin and Don Stanley and I convened to talk about best practices in teaching social media in the classroom. Hopefully, you’ll find something interesting for your pursuits in social media in higher education. View the video here.  25 Tips for Social Media in Higher Education Flip the classroom – read and quiz at home, work on social in class. Incorporate people (guests) from outside the classroom with Google Hangouts. Everyone does rich content – blog or YouTube Create a class site and blog where everyone contributes their content. Monitor the social web – find real-world examples to bring in to class. Students often know about these events, making for great discussion on how they relate to your class….

What 2 Years of Regular Blogging Has Taught Me

In May 2011, my friend Mark Schaefer challenged me to blog more frequently. While I’ve had a blog since 2004, I didn’t post with regularity. He said that I was a good writer, but I didn’t write enough to actually build a community. His point was well taken, and I started blogging more–eventually. Before talking with Mark, I would only write when I was “inspired.” Some months I would write several posts, and then I would skip months entirely. I wrote without consistency, focus and voice. Then in the fall of 2012 I started teaching the class on digital marketing, so I wrote with discipline and consistency. My goal was to write a minimum of two posts per week. Lesson 1 – If you post, they will come Below is a chart showing the data over the last two years. The blue lines are the number of posts (indicated by…

How to Use Google+ Hangouts in Higher Education: Distance Learning With Social Media

I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance learning.” Rather than driving on campus every week or prepare stale lectures, I utilized the power of Google+ Hangouts to facilitate half of my classes this semester. Class participation increased dramatically because students were free to chat, tweet or share their feedback without fear of being put on the spot. Every class lecture or discussion is archived and available on the YouTube Channel. More than two-thirds of my students reported improved class engagement and satisfaction from using the Google Hangout classroom. Specifically in this post, I am going to walk through the steps that will help you utilize Google Hangouts in your classroom, but the steps outlined here can also be used for any business, academic or extracurricular purpose. In case you don’t make it all the way to the end…

Talking Healthcare Social Media at the Society of Interventional Radiology National Conference

While the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and plastic surgeons have really embraced social as a tool of direct patient engagement. Radiologists, on the other hand, have been slower to adopt social media as a marketing tool. This morning, Bree Cissell and I were at the SIR conference in New Orleans to present Navigating the Healthcare Landscape: Making Practice Habits Perfect. Bree set the stage by discussing the changing healthcare market as a result of healthcare reform, and I explored strategies of how Interventional Radioligists might use social media to connect with patients, referring physicians and hospitals. We covered: High-level view of strategies using social media as marketing tool (Education, Expertise, Exposure & Engagement) Collaborative care approach of PPACA Case studies of successful healthcare…

Social Media and the Law 2013: 9 Considerations In Drafting a Social Media Policy

Here is a quick update on the legal considerations of social media that I presented to my class this week.  It’s a dangerous world online. This presentation covers some of the issues that you may not even consider within your organization. Having trouble viewing the video, click here. Factors to Consider When Drafting the Social Media Policy 1. Copyright Concerns – Is the information that you are posting protected by copyright? If so, are there any exceptions? Can you use a Creative Commons license to use  the content? 2. Defamation – Considerations about libel lawsuits in social media. Courtney Love libel cases Link to pizza case discussed 3. Disclosure and Terms of Service – Are you being paid for this advertisement? If so, are you disclosing that? 4. Privacy – Are you invading someone’s privacy by posting that Instagram? Are you abusing someone else’s privacy by sharing information that was not intended…

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I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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