Are Twitter and Facebook Replacing Searc...

Sorry. All of that emphasis on page one SERPs of Google may not be the funky cold medina after all. Search Engine Optimization, which is a profession that didn’t exist a few years ago may not exist in a few years. Thus, the modern era of the Internet: professions that don’t exist today may be the top job in 3 years. [check this video for an interesting communication of this phenomena] In a recent  article, ClickZ likens the current environment to early paid search in  Social Media 2009 = Search 2002 If you’ve been in the interactive advertising business...

New Rules in the Sales in the Age of Con...

Publish at Scribd or explore others: Internet & Technolog Presentations & Slid sales tools Also, take a look at this Squidoo Lens. Share the...

Announcing Our Social Networking Marketi...

Today Carly Harrington wrote a nice piece about Shawn Van Dyke and I in the Knoxville News Sentinel. Shawn and I have been throwing around ideas about the web as a series of spokes around a central web hub for a few months. Think a hub and spokes concept, with the hub being the Web site and spokes being the various online tools now available. In addition to offering consulting services, we are working on several sites including Coupon Katie. Share the...

Conversation Era...

photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of their usable lives. People are tired of businesses screaming at them and...

Social Media Marketing “Hub and Sp...

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: Interaction of Social Media Sites for Marketing Strategies It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in...

Blog is Dead? Blog remains Dead?...

Paul Boutin’s recent Wired article, Twitter, Flickr, Facebook Make Blogs Look So 2004, suggests that the blogosphere is  too crowded for a lone blogger to make a difference, and it it time to fold up shop on blogging: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to...

Twitter Most Popular Social Media Tool...

According to my recent poll, it looks like Twitter is the most popular social tool. Although the respondents were a fairly limited set (only 10 because I am lame and no one really wants to take my polls), here are the results: 50% Twitter 40% Facebook 10% LinkedIn Share the...