I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance learning.” Rather than driving on campus every week or prepare stale lectures, I utilized the power of Google+ Hangouts to facilitate half of my classes this semester. Class...
Read MoreTalking Healthcare Social Media at the Society of Interventional Radiology National Conference
While the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and plastic surgeons have really embraced social as a tool of direct patient engagement. Radiologists, on the other hand, have been [...]
share via emailWhile the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and plastic surgeons have really embraced social as a tool of direct patient engagement. Radiologists, on the other hand, have...
Read MoreSocial Media and the Law 2013: 9 Considerations In Drafting a Social Media Policy
Here is a quick update on the legal considerations of social media that I presented to my class this week. It’s a dangerous world online. This presentation covers some of the issues that you may not even consider within your organization. Having trouble viewing the video, click here. Factors to Consider When Drafting the Social [...]
Here is a quick update on the legal considerations of social media that I presented to my class this week. It’s a dangerous world online. This presentation covers some of the issues that you may not even consider within your organization. Having trouble viewing the video, click here. Factors to Consider When Drafting the Social Media Policy 1....
Read MoreStories Are Deeper Than an Update
You know the old adage “You can’t judge a book by its cover.” Well, we do…I know that I do. Inside that dust jacket or outer covers, each “book” or human has its own story that may take pages or years to uncover. One of the ills with the rise of social media is that our [...]
You know the old adage “You can’t judge a book by its cover.” Well, we do…I know that I do. Inside that dust jacket or outer covers, each “book” or human has its own story that may take pages or years to uncover. One of the ills with the rise of social media is that our relationships have even less nuance. With...
Read MoreDon’t Underestimate ‘Passive Awareness’ in Social Media
In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip [...]
In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip of a knife and ended up with a few...
Read MoreGoogle Alerts May Be Dead, and You Don’t Even Know It
Oh Google, you love to draw me in only to drop my favorite services. I have come to rely on Google Alterts to deliver relevant, timely content into my inbox on a broad array of subjects. Google Alerts may already be dead, and you don’t even know it. Especially, as I’ve been talking about content [...]
Oh Google, you love to draw me in only to drop my favorite services. I have come to rely on Google Alterts to deliver relevant, timely content into my inbox on a broad array of subjects. Google Alerts may already be dead, and you don’t even know it. Especially, as I’ve been talking about content curation so much recently, Google Alerts is one...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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