• Title

    Getting the Big Picture


    From 30,000 Feet

  • Title

    Strategy in Action


    Getting From Here to There

Unleashing Potential

I believe the world is full of potential. In people and organizations, potential lies fallow. My greatest satisfaction and happiness is driven unleashing potential.

Look around this site; you’ll find posts driven by this purpose. You can also find me around the web on the social sites below.

Otherwise, I'm Chief Marketing Officer of a financial services firm in Knoxville, TN, college professor with University of Tennessee, and lawyer. Find out more here.

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Success is more than just having the right ingredients.

We don't cook meals by randomly throwing ingredients into the oven, yet we sometimes approach our businesses this way. We need a plan.

No business is the same, so the recipes must be adapted to the unique circumstances. This requires thought, planning, and testing. Sure, that sometimes this means failure, but with each failure comes refinement for success.

I've been tweaking these recipes for a while and leading teams to success.

Every organization has the potential for success. Most fail for lack of planning and measurement.

Just throwing more "stuff" together doesn't make the result better.

  • Discovery of current state
  • Identifying the anticipated outcomes
  • Building the bridge to get there

I'm not perfect by any means, but I've baked a lot of meatball cakes--enough to make the future better

Image used via creative commons license by Enric Martinez.

The Seven. Current Posts from the Blog.

Public WiFi: It is Free, But Is it Safe?

Public wifi is convenient, fast, and heck it’s free, but it’s not safe. Your information and even keystrokes are available for hackers to collect and use nefariously. I’ve evaluated 4 different options. More than virus protection, this is one of the most important security vulnerabilities that we expose ourselves to regularly.

Stay Curious, My Friend

Curiosity may kill the cat, but it keeps us young, enlivened and interested. “Curiosity is the lust of the mind.” – Thomas Hobbes

Why you should fire employees with poor judgement

Recently, I heard “success” defined as the sum total of all your decisions—specifically limiting the number of bad decisions. For every really bad result, there were a hundred signs along the way. We simply can’t turn a blind eye to the little errors in judgement. Little cheats and little white lies may seem innocent, but however minuscule it may seem at first, the pattern may result in major problems down the road. Do yourself (and probably them) a favor, bring the bad decisions to light early and often.

Version Five-dot-O

Announcing the redesign of JeremyFloyd.com. New and improved, now running version 5.0.

What’s Your Story Morning Glory?

It would probably make your day if your boss, banker, partner, or spouse called you and told you how important you are. In fact, it would be great if more people around you would tell you today the things they would eventually say about you in eulogy. Occasionally, it happens. We do, however, have a voice constantly providing feedback on every aspect of our lives. “You really suck at your job,” it says in the morning. “Your nose is too honkin’ big,” it says when you look in the mirror. “You’re never going to be recognized for your effort,” it says after a long day. “You’re getting fat, old, and lazy,” it nags on the weekend. Our inner cheerleader is more of a Trojan horse. For an example of this see the Dove Real Beauty video: Our script is broken. A few weeks ago, Godin wrote a little post about having two lists. The…

I’ll Change Anything But My Behavior

Between The Power of Habit and Thinking, Fast and Slow, my approach to “communication” has changed dramatically. Communication is about being understood. Period. Communication is not about simply sending an email, making a quick phone call, or screaming a little louder than everyone else. Communication is about breaking into the behavior loop of your audience, earning their attention, and hopefully affecting some action—no matter how small or large. The problem? We are set in our ways—deeply set in our ways. The epiphany for me is that we fly on auto-pilot most of the time and do not take time to hear, internalize, and understand. When it comes to habits, we have a few strikes against us. First, when you really get down to it, learning requires effort, and truth be told, we’re lazy. Second, we hate feeling dumb. Our brains learn processes, practice them, and then automate them so that our minds can think about more…


Recently, I was sitting in a board meeting, and I started to question why I was there—not in the existential sense—but why and how was I really serving the organization? Was I merely “showing up?” As I was listening to members of the board discuss different initiatives, one name was repeated, “Larsen Jay.” It would go something like this, “Larsen had the vision to…,” or “Larsen helped get ___ off the ground.” Larsen, it turns out, had indelibly left his mark on the organization and ultimately changed the course of it. As I thought more about other boards he had served, I realized he had similar impact on multiple organizations. His fingerprints are on each organization he’s touched. How was I leaving my mark? Was I doing just enough to get the T-shirt? More broadly, how am I leaving my fingerprints on my family, my job, my community? Will my fingerprints need…

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