My Company, Eluminare, is Merging with B...

In 2008, I started a Marketing company, Eluminare, that initially focused on internet marketing and lead generation. The success of the company has exceeded my expectations and those of my clients. It has grown from Internet marketing into virtualized marketing executive consultancy, and most recently it has focused on “growth” consulting with clients. Now, only two years later, it is my great pleasure to announce the merger of Eluminare with Bluegill Creative. So, what’s a Bluegill you may ask? On their website you’ll see: …Bluegill is an...

Consultants, Freelancers, Lend Me Your E...

Do you ever read something that seems to haunt you? I woke up in the middle of the night in cold sweats thinking about this one. I read a Seth Godin post over the weekend, and, as usual, his words struck a chord. This time, however, I could not just post a tweet and go on about my business. I was struck by this one line: Employees and freelancers that produce more than they cost are worth hiring. Too often, it seems, that we can hide behind rationalizations for what we do. We paint these pictures with huge self-congratulation, but at the end of the day, are we producing...

Execution with consistency...

What separates success from failure?  What is the difference between a great idea and a profitable business? Execution with consistency. The recent election has great examples of both great execution and poor execution. What was Obama’s message? Ask anybody, the message was change. Every media channel was cohesive and broadcasted consistently.  McCain on the other hand may have had a message but it was so it was diluted with all of the ideas that it was not clear. While McCain appeared in some of the same social outlets, the many messages sounded, well,...

Great Idea! 30 of Them...

Check out these great ideas. For anyone, such as myself, starving for a new biz-idea check out this list and play eeny-meeny-miny-moe. #30 is more my speed. How about yours? Share the...

Check out the Yapper...

Recently, I started a work real estate marketing blog. I am collecting technology related marketing thoughts there. FYI, that is my nickname it work, and .com was $39k… Share the...

Would you shop at my store?...

Why should I get off my couch?  Certainly, it should not be to got into Circuit City. Tonight, after sufficient procrastination for my dad’s birthday present, I did my standard online shopping comparison: which relies on a good blog review of the product that I am searching, a froogle of the product, and a quality vs. price comparison. I found that the pricepointed product at Sam’s, was a terrible product–go figure.  Instead I opted for a product with a good review that I have actually test-driven in the past.  Circuit City listed the Garmin c330 for...

Sign Me Up...

On the way to work yesterday, I saw a Garage Sale yard sign that looked much like a real estate sign.  The sign was framed with a nice clean red border.  It had a grey background, and the words Garage Sale were in a Georgia font with character spacing.  It was a truly nice looking sign, and it absolutely failed its objective. I looked to the sign with a certain expectation and garage sale was not one of them.  Typically, Garage Sale signs are obnoxious, neon, in your face, and short lived.  A professional sign conveys everything but Garage Sale this weekend only! I...

I still haven’t found what I’...

…but this widget certainly gets me closer. Share the...

Barnum’s Prophecy...

Whether PT really did say it or not, here is some evidence to prove the truth of the saying–there’s a sucker born every minute… Share the...

Greatest Television Commercials...

Kohler has some of the greatest television commercials that I have seen running on their site right now.  Do not tarry, go watch these right now! Share the...