When I first saw the Dove Real Beauty video, it blew me away. As a marketer, I tell clients that if I do my job well, I will simply hold a mirror up from their organization to the world. In other words, we spend most of our time on the front end “discovering” the organization, and then the task of telling their story becomes easy. As I was...
Read MoreThe Real Price of Winning at All Costs
Let me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in America, but we also expect a clean fight. Winning at all costs is sweeping the leg without any concern for [...]
share via emailLet me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in America, but we also expect a clean fight. Winning at all costs is sweeping the leg without any concern for the opponent: Winning was the result of sanding the fence and waxing the car...
Read MoreWhy the Customer is NOT Always Right.
It’s more than just a voice in your head. The resistance is lurking in every decision that we make, and every conversation, in every great innovation. Most commonly, the resistance says “that will never work,” But the resistance will also sometimes say “we must do it this way.” A few years ago, during the merger [...]
It’s more than just a voice in your head. The resistance is lurking in every decision that we make, and every conversation, in every great innovation. Most commonly, the resistance says “that will never work,” But the resistance will also sometimes say “we must do it this way.” A few years ago, during the merger between the...
Read More100 Reasons Why You Will Never Be Great
We all make excuses. We have found it easier to make excuses for why we “can’t” than motivation for why we “can.” Whether starting a new business venture, creating something noteworthy or doing something that’s never been done, we have a tiny voice that critiques us before we even start, so we don’t. I once [...]
We all make excuses. We have found it easier to make excuses for why we “can’t” than motivation for why we “can.” Whether starting a new business venture, creating something noteworthy or doing something that’s never been done, we have a tiny voice that critiques us before we even start, so we don’t. I once heard a...
Read MoreA Little Focus Can Go A Long Way
We all do this right? We get a little place in the world to tell people what we do, and then we try to sell everything that we can do–not necessarily what we do best. Here we see that Fox’s serves Pizza, Bread, Salads, Wings, Stromboli, Hoagies/Wedgies, and lest you miss it, Frozen Yogurt. If [...]
We all do this right? We get a little place in the world to tell people what we do, and then we try to sell everything that we can do–not necessarily what we do best. Here we see that Fox’s serves Pizza, Bread, Salads, Wings, Stromboli, Hoagies/Wedgies, and lest you miss it, Frozen Yogurt. If you make the best Stromboli in the city, then it...
Read MorePermission to Disrupt
You have permission to ask dumb questions. You have permission to push a square peg into a round hole. You have permission to resist everything that is telling you otherwise. You have permission to disrupt. If you don’t disrupt, dumb things happen You may have seen some variation of this story on [...]
You have permission to ask dumb questions. You have permission to push a square peg into a round hole. You have permission to resist everything that is telling you otherwise. You have permission to disrupt. If you don’t disrupt, dumb things happen You may have seen some variation of this story on the web. “This old boy down...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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