When I first saw the Dove Real Beauty video, it blew me away. As a marketer, I tell clients that if I do my job well, I will simply hold a mirror up from their organization to the world. In other words, we spend most of our time on the front end “discovering” the organization, and then the task of telling their story becomes easy. As I was...
Read MoreThe Real Price of Winning at All Costs
Let me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in America, but we also expect a clean fight. Winning at all costs is sweeping the leg without any concern for [...]
share via emailLet me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in America, but we also expect a clean fight. Winning at all costs is sweeping the leg without any concern for the opponent: Winning was the result of sanding the fence and waxing the car...
Read MoreA Little Focus Can Go A Long Way
We all do this right? We get a little place in the world to tell people what we do, and then we try to sell everything that we can do–not necessarily what we do best. Here we see that Fox’s serves Pizza, Bread, Salads, Wings, Stromboli, Hoagies/Wedgies, and lest you miss it, Frozen Yogurt. If [...]
We all do this right? We get a little place in the world to tell people what we do, and then we try to sell everything that we can do–not necessarily what we do best. Here we see that Fox’s serves Pizza, Bread, Salads, Wings, Stromboli, Hoagies/Wedgies, and lest you miss it, Frozen Yogurt. If you make the best Stromboli in the city, then it...
Read MoreLeadership Rules: A Work In Progress
I am always collecting my “rules” for leadership. Each item in this list, is a result of hard-earned lessons in my life (both as a leader and as a subordinate). It is by no means definitive nor complete. I don’t stick this away in a drawer. It is an agreement or constitution between me and [...]
I am always collecting my “rules” for leadership. Each item in this list, is a result of hard-earned lessons in my life (both as a leader and as a subordinate). It is by no means definitive nor complete. I don’t stick this away in a drawer. It is an agreement or constitution between me and the members on my team. 1. I want everyone on my...
Read MoreFollow Your Heart: Easier Said Than Done
From Donald Trump to Oprah Winfrey, the “secret” to success seems always to be ‘follow your passion.’ I, for one, always get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.” Okay, what the hell am I supposed to do with that? Passion is a loaded term. That soup [...]
From Donald Trump to Oprah Winfrey, the “secret” to success seems always to be ‘follow your passion.’ I, for one, always get lost with this directive. To me, it’s akin to telling someone to embrace their “freedom.” Okay, what the hell am I supposed to do with that? Passion is a loaded term. That soup of spiritual,...
Read MoreWhat’s Up With “Why?”
I spend several days a month facilitating retreats in high intensity, high energy rooms with executives of my clients’ organizations getting to the “core” of their business. Jim Collins pioneered much of this work of Core Purpose, Core Values, and Brand Promise in his 2001 book Good to Great. While others over the years have [...]
I spend several days a month facilitating retreats in high intensity, high energy rooms with executives of my clients’ organizations getting to the “core” of their business. Jim Collins pioneered much of this work of Core Purpose, Core Values, and Brand Promise in his 2001 book Good to Great. While others over the years have built on the...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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