Don’t Start Blogging: It’s Not Worth the Guilt

Warning: Herein lies heresy: Not everyone should have a blog. In fact, 95% of the blog owners shouldn’t have a blog. Blogs may increase search engine rankings, build communities, establish expertise within a given field, provide a human side to your brand, engage customers, and becomes the vehicle to build loads of content. So, why do so many bloggers jump ship? Blogging is hard work. So, you have permission to say “no!” Let’s face it: • Blogging takes time (more than many admit) • Many thoughtful blog posts go unread • Establishing expertise requires, well, expertise • Your audience doesn’t read blogs • Your #1 keyword referral will not be what you expect When the new wears off, your blog will go months before it is updated. After carrying the unnecessary, blog-imposed guilt of not posting any new content (which is something that you never wanted to do in the first…

Deck: Basic Elements of Blogs

In tonight’s class, we discussed the basic elements of a blog. The following deck provides the general technical information: Blog Engine URL Selection Wireframe of Blog Page Design Considerations Header / Navigation Subscription options Elements and allocation of labor per post Commenting systems Sidebar elements Social sharing options Connection – syndication options This deck is loaded with links, so feel free to click away. I’m open to any suggestions. If anything is unclear, feel free to let me know!

Practicing Story by Telling – The Tale of Piña Diablo

I sat down this morning to write the second post about the power of story. As I began to organize my thoughts, I thought I would write about the elements of a good story–you know drawing on the elementary aspects (exposition, rising action, climax, falling action, and my favorite denouement– mainly because I like saying French words with confidence), and then I remembered the day in college when we discussed the elements of story my friend Rob fell out of his chair after falling into a deep sleep. Then, instead of boring you to death, I thought that I would discuss the distraction versus attention nature of story, and then, deep in thought, I too fell out of my chair like Rob. The thing is, I’m not writing to the search engines, I’m writing to the handful of people that have actually given me a few minutes of their time,…

Ain’t No Fat Boy’s Gonna Tell Me I Can’t Climb This Mountain

Have you ever had one of those moments when against all odds, you defiantly trudged forth to victory? This morning a situation came up, and I blurted out these mythological words, “Ain’t No Fat Boy’s Gonna Tell Me I Can’t Climb This Mountain!!” Thankfully, no one was around; thankfully, I wasn’t on a mountain, and most importantly, I was the only fat boy in ear shot. It’s funny how life’s little events can become mythological, and as we are all readying our lives for the celebration of Christmas, I thought I’d share the origin of this defiantly optimistic proclamation (originally shared by Doug at my dad’s memorial service last year). In the late 90s, my dad, brother Jeremy, brother-in-law Andy, and me all decided to hike up to Mt LeConte right after Christmas. As the poorly trained hikers we were, we departed for the hike in late afternoon on a snowy…

Look Ma, I got a ‘B’ in Blogging

Here’s the checkup: ‘better, but still needs improvement.” After spending the last 60 days working on  regular blogging, I had a conversation with Mark Schaefer and asked “so, Mark what suggestions would you give me to make me better?” Mark’s response resulted in a post that he put on {Grow}. I agreed to not steal his thunder, but here is the summary specifically as it applied to me. ‘Sweat the Headline’ – Spend twice as long working on the interesting, attention-grabbing headline as writing the post. While the SEO guy in me wants to write keyword-rich headlines, the reality is that most of my quality traffic is referred through social networks, so for me, it is important to write a headline that is interesting. Earn the Right to Write – I think this is great advice for me. As an old boss used to tell me regarding my voicemails and…

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I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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