Search Robot Speak Dead AU: Floyd

It makes no sense to talk like a robot does it? Yet, years of conditioning by search engines have resulted in some rather bizarre sentence construction. Alas, you may return to being a human as you search the Google. With the release of Hummingbird, Google’s latest major algorithm change, you may officially talk to Google the way you talk to your mom. Queries like, “where is the nearest sushi restaurant?” or “what is the capital of Iowa?” will work just as well as “capital city Iowa.” Goodbye robots! While this may seems like a big change to searchers and a bigger change to optimizers, this dates back to 2007. I remember an interview where Eric Schmidt, Google’s CEO, said we look for a time when we can ask Google ‘What shall I do tomorrow?’ and ‘What job shall I take?’ It just so happens that 6 years later that became reality. As…

How to Use Google+ Hangouts in Higher Education: Distance Learning With Social Media

I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance learning.” Rather than driving on campus every week or prepare stale lectures, I utilized the power of Google+ Hangouts to facilitate half of my classes this semester. Class participation increased dramatically because students were free to chat, tweet or share their feedback without fear of being put on the spot. Every class lecture or discussion is archived and available on the YouTube Channel. More than two-thirds of my students reported improved class engagement and satisfaction from using the Google Hangout classroom. Specifically in this post, I am going to walk through the steps that will help you utilize Google Hangouts in your classroom, but the steps outlined here can also be used for any business, academic or extracurricular purpose. In case you don’t make it all the way to the end…

Search Engine Optimization and Social Media Chat #seoslam

Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up from our Social Slam panel. httpvh://www.youtube.com/watch?v=BRFfLQq4Wy8 Transcript of Search Engine Optimization Google Hangout Jeremy: Really, this is pretty exciting. I think this is the first time that a panel from Social Slam has followed up after the fact, and so I think this is going to be an interesting opportunity to continue our conversation, Social Slam. I think based on the feedback that we received from Social Slam 2012 that a lot of the search engine optimization conversation got really technical, very quickly, and bored everyone and was way over the heads. What we did at Social Slam this year was to really try and focus on allowing people to use this in their business, apply…

Join us on 4/22 at 4:00 for SEOSlam Part Deux with @rhogroupee @ericpratum @jfloyd @seanmcginnis

A few weeks ago, I posted about the Search Engine Optimization panel discussion that I moderated at Social Slam. As promised, Eric, Rosemary, Sean and I are having a follow-up search engine optimization Google Hangout on April 22 at 4:00 EDT. What: Search Engine Optimization Google Hangout Where: The OnAir broadcast will be available on this page When: April 22, 4:00 EDT Use the #SEOslam hashtag. Feel free to leave a comment below or post a tweet with the #SEOslam hashtag if you have any particular topic that you would like for us to cover. Here are a few of the topics that we are planning to discuss: All of the world’s content doubled between 1998 and 2003. I’ve heard it said that now the amount of “data” is doubling every 72 hours.  This is an age old question, but how do you create compelling content in a content saturated world?…

Keeping Keyword Focus in an Attention Distracted…Look, Shiny

Not sure if this ever happens to you, but sometimes I am writing a blog post and look to link to an article that I wrote only to find out that I never actually published it. This is that post. When I was writing the Social Slam SEO wrap-up post I was going to link to my post about the SEO value of keeping keyword focus per page, and guess what, I found the draft of the post that had never been published. Ironic, I know. Without further ado, here’s a modified (and now published) draft from 2007. 🙂 Keyword Focus is Good Business In college I played guitar in a band. I met a few talented musicians, and we were getting to know one another while jamming. In my attempt to impress, I was ripping through riffs and tearing up scales, and then during a break one of the…

20 tips on Search Engine Optimization from SEO Pro’s at Social Slam

On April 4, I moderated a panel at Social Slam entitled The New Realities of Search Engine Optimization with Rosemary O’Neill, Sean McGinnis and Eric Pratum. We were lucky to have a packed room who asked great questions. In fact, we have decided to have a follow up Search Engine Optimization Google Hangout on April 22 at 4:00 PM EDT. Feel free to post any questions here. Meet the Panelists Rosemary O’Neill, @rhogroupee, Small Business Rosemary O’Neill is Co-Founder/President of Social Strata, which makes the Hoop.la online community platform. For the last 14 years, she has been evangelizing the social conversation and helping customers like Mattel, Long John Silvers and HarperCollins grow thriving communities. Sean McGinnis, @seanmcginnis, is Founder of 312 Digital, a boutique digital agency in Chicago that also provides in-person digital marketing training to business owners, marketers, consultants and agency personnel. An actor and lawyer by training, Sean has led…

Google Alerts May Be Dead, and You Don’t Even Know It

Oh Google, you love to draw me in only to drop my favorite services. I have come to rely on Google Alterts to deliver relevant, timely content into my inbox on a broad array of subjects. Google Alerts may already be dead, and you don’t even know it. Especially, as I’ve been talking about content curation so much recently, Google Alerts is one of the top entry points into my content funnel. The frequency and depth of my Google Alerts began to wane in December 2012, but in late January I noticed that the lag in reporting was far from “as it happens.” Ego alerts were taking 3-4 days to hit my inbox where they took minutes only months ago. So, when I saw Danny Sullivan’s post Dear Google Alerts: Why Aren’t You Working? I knew that I wasn’t alone: One of Google’s oldest features is Google Alerts, where you can enter keywords…

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GET THE MOST OUT OF AUDIOBOOKS

I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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