Search Engine Optimization and Social Media Chat #seoslam

Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up from our Social Slam panel. httpvh://www.youtube.com/watch?v=BRFfLQq4Wy8 Transcript of Search Engine Optimization Google Hangout Jeremy: Really, this is pretty exciting. I think this is the first time that a panel from Social Slam has followed up after the fact, and so I think this is going to be an interesting opportunity to continue our conversation, Social Slam. I think based on the feedback that we received from Social Slam 2012 that a lot of the search engine optimization conversation got really technical, very quickly, and bored everyone and was way over the heads. What we did at Social Slam this year was to really try and focus on allowing people to use this in their business, apply…

Join us on 4/22 at 4:00 for SEOSlam Part Deux with @rhogroupee @ericpratum @jfloyd @seanmcginnis

A few weeks ago, I posted about the Search Engine Optimization panel discussion that I moderated at Social Slam. As promised, Eric, Rosemary, Sean and I are having a follow-up search engine optimization Google Hangout on April 22 at 4:00 EDT. What: Search Engine Optimization Google Hangout Where: The OnAir broadcast will be available on this page When: April 22, 4:00 EDT Use the #SEOslam hashtag. Feel free to leave a comment below or post a tweet with the #SEOslam hashtag if you have any particular topic that you would like for us to cover. Here are a few of the topics that we are planning to discuss: All of the world’s content doubled between 1998 and 2003. I’ve heard it said that now the amount of “data” is doubling every 72 hours.  This is an age old question, but how do you create compelling content in a content saturated world?…

Keeping Keyword Focus in an Attention Distracted…Look, Shiny

Not sure if this ever happens to you, but sometimes I am writing a blog post and look to link to an article that I wrote only to find out that I never actually published it. This is that post. When I was writing the Social Slam SEO wrap-up post I was going to link to my post about the SEO value of keeping keyword focus per page, and guess what, I found the draft of the post that had never been published. Ironic, I know. Without further ado, here’s a modified (and now published) draft from 2007. 🙂 Keyword Focus is Good Business In college I played guitar in a band. I met a few talented musicians, and we were getting to know one another while jamming. In my attempt to impress, I was ripping through riffs and tearing up scales, and then during a break one of the…

20 tips on Search Engine Optimization from SEO Pro’s at Social Slam

On April 4, I moderated a panel at Social Slam entitled The New Realities of Search Engine Optimization with Rosemary O’Neill, Sean McGinnis and Eric Pratum. We were lucky to have a packed room who asked great questions. In fact, we have decided to have a follow up Search Engine Optimization Google Hangout on April 22 at 4:00 PM EDT. Feel free to post any questions here. Meet the Panelists Rosemary O’Neill, @rhogroupee, Small Business Rosemary O’Neill is Co-Founder/President of Social Strata, which makes the Hoop.la online community platform. For the last 14 years, she has been evangelizing the social conversation and helping customers like Mattel, Long John Silvers and HarperCollins grow thriving communities. Sean McGinnis, @seanmcginnis, is Founder of 312 Digital, a boutique digital agency in Chicago that also provides in-person digital marketing training to business owners, marketers, consultants and agency personnel. An actor and lawyer by training, Sean has led…

Meta Descriptions and Elevator Speeches

If you are like me, you woke up thinking about meta tags role in SEO. Probably not, but I had a meeting with a guy last night and he had 1999 understanding of the web, and he proceeded to question my statement, “Meta Tags don’t matter anymore.” If you keep up with SEO, you probably will tend to agree with that statement, but meta descriptions, on the other hand, still have a role in search results. I like to think of the meta description as the elevator speech of the page. Why is the page here? What is the page about in a very short succinct sentence? How is it going to benefit the reader? <META NAME=”Description” CONTENT=”Insert Elevator Speech here.”> Meta descriptions, you probably know, are generally used for the page description first when displaying search results.  If you don’t have a meta description, the search engine will likely…

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