Talking Healthcare Social Media at the Society of Interventional Radiology National Conference

While the healthcare industry as a whole has had a distant relationship with social media over the past few years, the tide is increasingly swinging to a broader, more liberal use of social media. Specialists such as orthopedic and plastic surgeons have really embraced social as a tool of direct patient engagement. Radiologists, on the other hand, have been slower to adopt social media as a marketing tool. This morning, Bree Cissell and I were at the SIR conference in New Orleans to present Navigating the Healthcare Landscape: Making Practice Habits Perfect. Bree set the stage by discussing the changing healthcare market as a result of healthcare reform, and I explored strategies of how Interventional Radioligists might use social media to connect with patients, referring physicians and hospitals. We covered: High-level view of strategies using social media as marketing tool (Education, Expertise, Exposure & Engagement) Collaborative care approach of PPACA Case studies of successful healthcare…

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