As one that is always on the for great documentaries, I’m always glad to make a new find. In the category of social media documentary, I have a few favorites: We Live in Public (link to my post from 2012) Page One: Inside the New York Times PressPlayPause This semester I came across strands of this social media documentary produced by Banyak Films...
Read MoreNo matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users worldwide [...]
No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users...
Read MoreIn my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly forward looking [...]
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly...
Read MoreThis list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following criteria to determine how the organization is using digital media: 1. Strategy What is the objective that the company is [...]
This list is by no means definitive, and I would love input to make it better. However, when I look at how companies are using digital campaigns, I like to look at the five following criteria to determine how the organization is using digital media: 1. Strategy What is the objective that the company is trying to achieve? While this list is not exhaustive, I...
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I fell in love, almost immediately, with the words of Charles Duhigg in the Power of Habit–even though I felt a bit like I was cheating on Malcolm Gladwell. I’m sure he’ll get over it. If you haven’t checked out the book, do it now. Here’s a little nutshell video about the habit loop: Anyway, [...]
I fell in love, almost immediately, with the words of Charles Duhigg in the Power of Habit–even though I felt a bit like I was cheating on Malcolm Gladwell. I’m sure he’ll get over it. If you haven’t checked out the book, do it now. Here’s a little nutshell video about the habit loop: Anyway, there’s one story that I use...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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