Social Media Marketing “Hub and Spoke”

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago:

Interaction of Social Media Sites for Marketing Strategies

Interaction of Social Media Sites for Marketing Strategies

It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical approach.

I encourage clients to:

  • Identify goals
  • Identify appropriate mediums
  • Create genuine, quality content–even if it hurts
  • Truly engage with others
  • Remain active

There is no easy shortcut to crafting your online persona. It takes time and energy to create these networks, but the benefits are significant not only to generating more business but also the learning that occurs in the engagement of others. Hit me here if you would like to discuss more.

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Lew

    Where does a retired person fit in your social media site?

  • tilireibulk

    продам Форд-Фокус 2008 года за 200 тр. торг возможет. срочно!!!
    +7 960 200 9209

  • Pingback: Genuine Jeremy Floyd - Established in 1976 - Now With 20% More Attitude » Blog Archive » Announcing Our Social Networking Marketing Venture()

  • social media marketing is the current trend these days’*-

  • Struggling to find checking on the internet for just a solid study involving this kind of point . Scouting around in Search engines I finally came across this incredible website. Looking at this information I’m delighted to imply that I’ve got a good uncanny feeling I stumbled onto whatever I was looking for. I’ll make sure to remember this site and take a visit constantly.

  • Great post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer

  • social media marketing is very popular on Facebook but FB is stricter now,;`

  • i like social media marketing because it is easy for promoted products to get viral-.-