In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip of a knife and ended up with a few...
Read MoreFacebook Pages as Part of Your Social Media Marketing Strategy
No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users worldwide [...]
share via emailNo matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users...
Read MoreBuilding a Social Media Strategy [Updated Jan. 2013]
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly forward looking [...]
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly...
Read MoreCase Study: Nonprofit Use of Social Media Raises $10,000 in 5 Days
Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for me. While I occasionally talk about the campaign with clients, the details of the actual campaign were sparse. Finally, this [...]
Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for me. While I occasionally talk about the campaign with clients, the details of the actual campaign were sparse. Finally, this weekend, I spoke with Jami...
Read MoreIt’s About Their Influence, Stupid
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility [...]
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility index, etc. Generally, I think Klout is...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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