Are Twitter and Facebook Replacing Searc...

Sorry. All of that emphasis on page one SERPs of Google may not be the funky cold medina after all. Search Engine Optimization, which is a profession that didn’t exist a few years ago may not exist in a few years. Thus, the modern era of the Internet: professions that don’t exist today may be the top job in 3 years. [check this video for an interesting communication of this phenomena] In a recent  article, ClickZ likens the current environment to early paid search in  Social Media 2009 = Search 2002 If you’ve been in the interactive advertising business...

Guy Kawasaki Twitter Keynote at Search E...

He titled the keynote, “Twitter As A Tool For Social Media: Nobodies are the new Somebody.” While 80% of the audience at SES NY admitted to be “twittering” while Guy was talking, his keynote read like an intro to Twitter, but that is not to say that it was not without a few new nifty tools. This is an interesting keynote topic of a “Search Engine Strategy” conference, but this base thread seemingly weaved into all of the first day sessions. 1. Forget the “A” list - don’t worry about the big Twitter names. It is not...

New Rules in the Sales in the Age of Con...

Publish at Scribd or explore others: Internet & Technolog Presentations & Slid sales tools Also, take a look at this Squidoo...

Conversation Era...

photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of their usable lives. People are tired of businesses screaming at them and...

Rules of the Road-Hitchhiker’s Gui...

140 characters. That’s all you get. Accept a few terms–no bells and whistles, no groups, no pokes, no pictures. In 140 characters you can talk about walking your dog, report live accounts of breaking news, or link to relevant information. Very basic, right? Not exactly. I have been on Twitter since April, and it is interesting to follow the social agreement over what is acceptable and what is not. Out of chaos and void, people form rules. If for no other reason: unfollow lurks a click away. Without fanfare or drama you can be dropped or blocked. End of...

Social Media Marketing “Hub and Sp...

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: Interaction of Social Media Sites for Marketing Strategies It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in...

Blog is Dead? Blog remains Dead?...

Paul Boutin’s recent Wired article, Twitter, Flickr, Facebook Make Blogs Look So 2004, suggests that the blogosphere is  too crowded for a lone blogger to make a difference, and it it time to fold up shop on blogging: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to...

Twitter Most Popular Social Media Tool...

According to my recent poll, it looks like Twitter is the most popular social tool. Although the respondents were a fairly limited set (only 10 because I am lame and no one really wants to take my polls), here are the results: 50% Twitter 40% Facebook 10%...

Tracking Gustav…on Twitter...

As Category 4 Gustav clips Cuba and tracks towards New Orleans, people from all over are sharing stories about the brewing storm on Twitter.  If you load this page, by the time you read the first tweet you will see 10 new tweets. CNN is using the live feed to report information online with Rich Sanchez...

How Does Twitter Work in Business?...

I have been talking about the use of Twitter in business lately. Being a lazy ass twitter user for a few years, I know there is power in the ridiculously short conversation system, but I just don’t know what it is. One of the best uses that I have seen is with Twinkle (an iPhone app). I am able to see tweets of those that are within a 50 mile radius. Duct tape marketing offers this whitepaper for newbie business twitter users, which is totally worth the read. And tonight, I ran across David Armano’s post on brand guidelines for Twitter, and I really like his...