Don’t Underestimate ‘Passive Awareness’ in Social Media

In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip of a knife and ended up with a few stitches. I posted the following picture on Instagram: Here’s the online measurement of the feedback I received: Facebook Likes – 0 Comments – 10 Instagram Likes – 4 Comments – 6 Twitter Mentions – 1 But, here’s the interesting part, the next day, I bumped into a few friends, and they asked, “how’s the finger?” In fact, four people asked me about the finger, so out of the total online connections, the IRL conversations were nearly 20% of the interactions. So what, right? I cut my…

Oreo Twitpic, You Can Still Dunk In The Dark

Oreo Schools Social Media Marketers: Pay Attention to Opportunity

While companies spent north of $4 million for 30 seconds of airtime during Super Bowl 47, one of the most unlikely brands seized the power outage opportunity in the third quarter. Milk’s Favorite Cookie became social media’s darling by penning this timely tweet: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 Was it another brand’s stage to take? Probably. Any lightbulb, electronics, generator or even home improvement brand should have been there, but instead a cookie brand moved to the front of the…shelf. As Sam Decker (CEO of MassRelevance) tweeted, in a matter of 20 minutes, @oreo picked up 40 times their usual tweet volume. Oreo went from 1k tweets per day last 90 days to 40k just now. — Sam Decker (@samdecker) February 4, 2013 The quick witted brains behind this tactical advertising play appears to be the talent at 360i. Why did it work?…

Twitter Phone Booth

Business at the Speed of Now: Social Media Sales From Tweets to Telephone

I’m a sucker for a great story. Yesterday, I was doing some research for a client looking for a lead automation / lead scoring system, and after doing some research I decided to put a tweet out to see what others may have to say. Here’s how the social media sales story occurred: Help: Looking for lead scoring alternatives. Looking at hubspot, marketo, eloqua, pardot, leads 360. Automation is not priority-scoring is. — Jeremy Floyd (@jfloyd) January 22, 2013 Within an hour I had a dozen tweets from friends and a few companies. A few of which are included here: @jfloyd we’d love for you to add @loopfuse to that list too:)We can help you with lead scoring. Free to try: loopfuse.com — LoopFuse (@loopfuse) January 22, 2013 @jfloyd Eloqua/Marketo both have similar best practices for scoring (implicit/explicit) — Erica Stone Gilbert (@resplendentlyme) January 22, 2013 @jfloyd I’m a fan…

It’s About Their Influence, Stupid

Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility index, etc. Generally, I think Klout is an arbitrary guess at the trustworthiness of someone’s reliability. Not less than a day later I had an experience that changed my perception, so of course I have to tell a story. Because, ultimately, I believe this vendor did the right thing (see epilogue), I am going to keep the details of the story fairly vague. Sorry if you’re looking for juicy details. The Story Earlier during the week, I encountered a problem with my iPhone and I turned to Twitter for guidance on how to fix my…

Become More “Influential” (in social media) In the Next 30 days

Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example, my twitter account @jfloyd is considered to be most influential about the following topics: Knoxville Social Media Legal Business 1. Identify 50 people that you believe are influential about topics that you want to be influential about (i.e. “Sales” “Sales Coaching” etc. using http://wefollow.com) Here is a report of “Sales” Then run over to Klout and check the scores: 2. Increase “engagement” with these people over the next 30 days. If you register on Klout, you can click the  beside topics and it will notify them that you have given them Klout+ Retweet them Respond to their questions Ask them to retweet you 3. Raise your following by 100 people and Klout score by 20 points in…

Did Google Stick a + in the heart of Facebook and Twitter?

Like others in the social sphere, I’ve been playing around with Google+ since its release last week (thanks to James Herbert). Like the Google Buzz experiment, I’ve been casually playing with it to see how Google envisions their second stand in the social sphere. So, I’m a bit cautious to make any predictions as to whether it is truly the Facebook-Twitter-All-Things-Social killer. If you can imagine the cosmic dust swirling around the big bang in the world of the social cosmos, you have seen bits and pieces of Google+: Wave – Do you remember that experiment? The general idea of allowing groups to share information and have a threaded conversation on a particular topic seemed like an enterprise win, but the lack of notifications and nebulous interface made all wave goodbye. Buzz – It was the Twitter killer, but it ended up being the Buzz kill–for me. The privacy faux…

Get Posts By Email

I send about one email a week.

Featured Post

GET THE MOST OUT OF AUDIOBOOKS

I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

read post here...

Archives