Why You Should NOT Participate in Social...

Tweet I was browsing around my about.me page this morning and came across this seminar that I gave to the Knoxville Chamber of Commerce earlier this year. It’s always fun to listen to yourself talk. ...

Become More “Influential” (i...

Tweet Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example, my twitter account @jfloyd is considered to be most influential about the following topics: Knoxville Social Media Legal Business 1. Identify 50 people that you believe are influential about topics that you want to be influential about...

Did Google Stick a + in the heart of Fac...

Tweet Like others in the social sphere, I’ve been playing around with Google+ since its release last week (thanks to James Herbert). Like the Google Buzz experiment, I’ve been casually playing with it to see how Google envisions their second stand in the social sphere. So, I’m a bit cautious to make any predictions as to whether it is truly the Facebook-Twitter-All-Things-Social killer. If you can imagine the cosmic dust swirling around the big bang in the world of the social cosmos, you...

Do You Have Rights in Social Media?...

Tweet Have you seen this photo? Photo shared by @Stefmara Talk about being in the right place at the right time. On Monday, Stefanie Gordon snapped the pic while flying on Delta from NYC to Palm Beach, and when she landed she posted the picture to Twitter. The result? As of the time of writing this post, this TwitPic has viewed more than 450,000 views, and Stefanie has quadrupled her Twitter followers. The (well documented) problem is that Stefanie’s pic was picked up by MSM. Despite the promises to...

Are Twitter and Facebook Replacing Searc...

Tweet Sorry. All of that emphasis on page one SERPs of Google may not be the funky cold medina after all. Search Engine Optimization, which is a profession that didn’t exist a few years ago may not exist in a few years. Thus, the modern era of the Internet: professions that don’t exist today may be the top job in 3 years. [check this video for an interesting communication of this phenomena] In a recent  article, ClickZ likens the current environment to early paid search in  Social Media 2009 =...

Guy Kawasaki Twitter Keynote at Search E...

Tweet He titled the keynote, “Twitter As A Tool For Social Media: Nobodies are the new Somebody.” While 80% of the audience at SES NY admitted to be “twittering” while Guy was talking, his keynote read like an intro to Twitter, but that is not to say that it was not without a few new nifty tools. This is an interesting keynote topic of a “Search Engine Strategy” conference, but this base thread seemingly weaved into all of the first day sessions. 1. Forget the...

New Rules in the Sales in the Age of Con...

Tweet Publish at Scribd or explore others: Internet & Technolog Presentations & Slid sales tools Also, take a look at this Squidoo...

Conversation Era...

Tweet photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of...

Rules of the Road-Hitchhiker’s Gui...

Tweet 140 characters. That’s all you get. Accept a few terms–no bells and whistles, no groups, no pokes, no pictures. In 140 characters you can talk about walking your dog, report live accounts of breaking news, or link to relevant information. Very basic, right? Not exactly. I have been on Twitter since April, and it is interesting to follow the social agreement over what is acceptable and what is not. Out of chaos and void, people form rules. If for no other reason: unfollow lurks a click away....

Social Media Marketing “Hub and Sp...

Tweet I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: Interaction of Social Media Sites for Marketing Strategies It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment....