In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip of a knife and ended up with a few...
Read MoreOreo Schools Social Media Marketers: Pay Attention to Opportunity
While companies spent north of $4 million for 30 seconds of airtime during Super Bowl 47, one of the most unlikely brands seized the power outage opportunity in the third quarter. Milk’s Favorite Cookie became social media’s darling by penning this timely tweet: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 [...]
share via emailWhile companies spent north of $4 million for 30 seconds of airtime during Super Bowl 47, one of the most unlikely brands seized the power outage opportunity in the third quarter. Milk’s Favorite Cookie became social media’s darling by penning this timely tweet: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo)...
Read MoreBusiness at the Speed of Now: Social Media Sales From Tweets to Telephone
I’m a sucker for a great story. Yesterday, I was doing some research for a client looking for a lead automation / lead scoring system, and after doing some research I decided to put a tweet out to see what others may have to say. Here’s how the social media sales story occurred: Help: Looking [...]
I’m a sucker for a great story. Yesterday, I was doing some research for a client looking for a lead automation / lead scoring system, and after doing some research I decided to put a tweet out to see what others may have to say. Here’s how the social media sales story occurred: Help: Looking for lead scoring alternatives. Looking at hubspot,...
Read MoreIt’s About Their Influence, Stupid
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility [...]
Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility index, etc. Generally, I think Klout is...
Read MoreWhy You Should NOT Participate in Social Media.
I was browsing around my about.me page this morning and came across this seminar that I gave to the Knoxville Chamber of Commerce earlier this year. It’s always fun to listen to yourself talk.
I was browsing around my about.me page this morning and came across this seminar that I gave to the Knoxville Chamber of Commerce earlier this year. It’s always fun to listen to yourself talk. Buffer share via...
Read More
Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
Featured Post
GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
Services I Use Regularly
- Audible to read on the run* - Receive 1/2 off the first 3 months
- Buffer schedules social media apps based on response times.
- HootSuite to manage multiple social accounts* 30 day pro trial)
- Build your Twitter account with ManageFlitter