Posted by on Jan 23, 2013 in social media | 6 comments

Social Media Sales Tying Twitter to Telephone

I’m a sucker for a great story. Yesterday, I was doing some research for a client looking for a lead automation / lead scoring system, and after doing some research I decided to put a tweet out to see what others may have to say. Here’s how the social media sales story occurred:

Within an hour I had a dozen tweets from friends and a few companies. A few of which are included here:

Here’s the amazing part, within 15 minutes my office phone rang. To my surprise, it was a representative from Marketo inquiring about the tweet that I had sent. After a fruitful conversation, I tweeted again.

Then about 20 minutes later, I received another telephone call from Silverpop in response to Erica’s follow-up tweet:

Social Media Sales 2013

So, this shouldn’t be a surprise, right? Since 2008, I’ve been telling clients that the day was coming (or here) when social media was going to be integrated into real-time business functions. Still, big data and connectivity took me off guard. A reply to such a tweet is one thing, but I was amazed with the speed and the research that went into not just simply tweeting back but actually connecting the dots from my bio to my business.

You’ve heard the social media warning: Ignore at your own peril, but so often, clients believe that the warning simply doesn’t apply to them. The excuses range from “my industry isn’t using social media” to “we don’t have the time for that.” Can you imagine not having a telephone in your business? The social telephone is ringing both metaphorically and now actually. The question is how long can it go unanswered?