Oreo Twitpic, You Can Still Dunk In The Dark

Oreo Schools Social Media Marketers: Pay Attention to Opportunity

While companies spent north of $4 million for 30 seconds of airtime during Super Bowl 47, one of the most unlikely brands seized the power outage opportunity in the third quarter. Milk’s Favorite Cookie became social media’s darling by penning this timely tweet: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4, 2013 Was it another brand’s stage to take? Probably. Any lightbulb, electronics, generator or even home improvement brand should have been there, but instead a cookie brand moved to the front of the…shelf. As Sam Decker (CEO of MassRelevance) tweeted, in a matter of 20 minutes, @oreo picked up 40 times their usual tweet volume. Oreo went from 1k tweets per day last 90 days to 40k just now. — Sam Decker (@samdecker) February 4, 2013 The quick witted brains behind this tactical advertising play appears to be the talent at 360i. Why did it work?…

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