What separates success from failure? What is the difference between a great idea and a profitable business? Execution with consistency.
The recent election has great examples of both great execution and poor execution. What was Obama’s message? Ask anybody, the message was change. Every media channel was cohesive and broadcasted consistently. McCain on the other hand may have had a message but it was so it was diluted with all of the ideas that it was not clear. While McCain appeared in some of the same social outlets, the many messages sounded, well, noisy.
With all of the channels that we can use to connect with each other, promote ourselves, and promote our business, we can blitz, but without consistent execution, we risk making a lot of noise.
Tags: newmedia, web 2.0, social, media, marketing, noise
If you are having difficulties with consisten execution,then I would highly,highly suggest that you resolve several key issues.First,make sure you have a good,sound approach,something that you see easily and you have confidence in.In conjunction with that,you need to have excellent risk management skills. And last,but definitely not least,you need to be psychologically totally prepared to it.That means being able to be without fear,and having extreme focus and discipline.
————————————–
rosejenifar
Social Bookmarking
[...] but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical [...]