Social Media Marketing “Hub and Spoke”

Posted by Jeremy Floyd in social media on 12 9th, 2008 | 8 comments
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I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago:

Interaction of Social Media Sites for Marketing Strategies

Interaction of Social Media Sites for Marketing Strategies

It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical approach.

I encourage clients to:

  • Identify goals
  • Identify appropriate mediums
  • Create genuine, quality content–even if it hurts
  • Truly engage with others
  • Remain active

There is no easy shortcut to crafting your online persona. It takes time and energy to create these networks, but the benefits are significant not only to generating more business but also the learning that occurs in the engagement of others. Hit me here if you would like to discuss more.

  • Lew

    Where does a retired person fit in your social media site?

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  • http://www.jeremyfloyd.com/2009/announcing-our-social-networking-marketing-venture/ Genuine Jeremy Floyd – Established in 1976 – Now With 20% More Attitude » Blog Archive » Announcing Our Social Networking Marketing Venture

    [...] I in the Knoxville News Sentinel. Shawn and I have been throwing around ideas about the web as a series of spokes around a central web hub for a few months. Think a hub and spokes concept, with the hub being the Web site and spokes being [...]

  • http://www.fire-basket.org  Fire Basket

    social media marketing is the current trend these days’*-

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  • http://www.buildingsocialequity.com Social Media Trainer

    Great post, i think blog posts like this add so much value to the marketing community,i have learnt some valuable info from you. Keep it Up! Sincerely, The Social Media Trainer

  • http://www.bodypillowdirect.com Gavin Wright

    social media marketing is very popular on Facebook but FB is stricter now,;`

  • http://www.shower-cubicle.org Shower Cubicle 

    i like social media marketing because it is easy for promoted products to get viral-.-

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