Everyone had a camera by miss_rogue, on Flickr

What does “US NOW” mean for brands?

As one that is always on the for great documentaries, I’m always glad to make a new find. In the category of social media documentary, I have a few favorites: We Live in Public (link to my post from 2012) Page One: Inside the New York Times PressPlayPause This semester I came across strands of this social media documentary produced by Banyak Films in 2009 called Us Now. I say strands because the once vibrant link culture around the films is now broken and incomplete. Anyway, I watched the film as a possible “kick off” for the spring digital media marketing class, and fortunately, it is available in its entirety online if you want to give it a watch. Us Now from Banyak Films on Vimeo. The Shift This social media documentary explores some of the real issues originally presented in the firehose of factoids from the original “Shift Happens”…

Social Media Marketing “Hub and Spoke”

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical approach. I encourage clients to: Identify goals Identify appropriate mediums Create genuine, quality content–even if it hurts Truly engage with others Remain active There is no easy shortcut to crafting your online persona. It takes time and energy to create these networks, but the benefits are significant not only to generating more business but also the…

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