All Aboard! The Cluetrain is Still a Good Ride Even After All These Years

The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was pioneering the social media, er, blogging strategy for an exploding startup, and he told me, “this is a foundational book.” He was right. Cluetrain is the basis for the conversation that we’ve been having about Web 2.0 and social media for the last decade. The whole notion of listening, engaging and relating to our customers is drawn straight from the text of Cluetrain. If you haven’t read it, do it. In preparation for my digital media marketing class this fall, I decided to begin the class with the foundation of the 95 Theses.  In last night’s class,…

Social Media Marketing “Hub and Spoke”

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical approach. I encourage clients to: Identify goals Identify appropriate mediums Create genuine, quality content–even if it hurts Truly engage with others Remain active There is no easy shortcut to crafting your online persona. It takes time and energy to create these networks, but the benefits are significant not only to generating more business but also the…

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I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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