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Jeremy Floyd

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Search Engine Optimization and Social Media Chat #seoslam

Posted by on Apr 29, 2013 in search engine optimization, seo | 0 comments

Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up from our Social Slam panel. Transcript of Search Engine Optimization Google Hangout Jeremy: Really, this is pretty exciting. I think this...

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Business ‘Deciders’ Beware: Social Media Moves Maker’s Mark

Posted by on Feb 17, 2013 in social media | 2 comments

Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter [...]

Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter posted to...

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Lessons Learned By a First Time Professor

Posted by on Dec 5, 2012 in College | 6 comments

This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but most importantly I confirmed my assumption that I genuinely love the classroom experience (on either side of the desk). Lesson [...]

This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but most importantly I confirmed my assumption that I genuinely love the classroom experience (on either side of the desk). Lesson #1 – Avoid Male...

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Teaching Technology To Tomorrow’s Entrepreneurs

Posted by on Oct 25, 2012 in Education, social media | 0 comments

When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its [...]

When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its use. I had not,...

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Building a Social Media Strategy [Updated Jan. 2013]

Posted by on Oct 8, 2012 in social media | 32 comments

In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly forward looking [...]

In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly...

Read More