Become More “Influential” (i...

Tweet Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example, my twitter account @jfloyd is considered to be most influential about the following topics: Knoxville Social Media Legal Business 1. Identify 50 people that you believe are influential about topics that you want to be influential about...

Guy Kawasaki Twitter Keynote at Search E...

Tweet He titled the keynote, “Twitter As A Tool For Social Media: Nobodies are the new Somebody.” While 80% of the audience at SES NY admitted to be “twittering” while Guy was talking, his keynote read like an intro to Twitter, but that is not to say that it was not without a few new nifty tools. This is an interesting keynote topic of a “Search Engine Strategy” conference, but this base thread seemingly weaved into all of the first day sessions. 1. Forget the...

New Rules in the Sales in the Age of Con...

Tweet Publish at Scribd or explore others: Internet & Technolog Presentations & Slid sales tools Also, take a look at this Squidoo...

Announcing Our Social Networking Marketi...

Tweet Today Carly Harrington wrote a nice piece about Shawn Van Dyke and I in the Knoxville News Sentinel. Shawn and I have been throwing around ideas about the web as a series of spokes around a central web hub for a few months. Think a hub and spokes concept, with the hub being the Web site and spokes being the various online tools now available. In addition to offering consulting services, we are working on several sites including Coupon...

Conversation Era...

Tweet photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of...

Rules of the Road-Hitchhiker’s Gui...

Tweet 140 characters. That’s all you get. Accept a few terms–no bells and whistles, no groups, no pokes, no pictures. In 140 characters you can talk about walking your dog, report live accounts of breaking news, or link to relevant information. Very basic, right? Not exactly. I have been on Twitter since April, and it is interesting to follow the social agreement over what is acceptable and what is not. Out of chaos and void, people form rules. If for no other reason: unfollow lurks a click away....

Social Media Marketing “Hub and Sp...

Tweet I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: Interaction of Social Media Sites for Marketing Strategies It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment....

Blog is Dead? Blog remains Dead?...

Tweet Paul Boutin’s recent Wired article, Twitter, Flickr, Facebook Make Blogs Look So 2004, suggests that the blogosphere is  too crowded for a lone blogger to make a difference, and it it time to fold up shop on blogging: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the...

Twitter Most Popular Social Media Tool...

Tweet According to my recent poll, it looks like Twitter is the most popular social tool. Although the respondents were a fairly limited set (only 10 because I am lame and no one really wants to take my polls), here are the results: 50% Twitter 40% Facebook 10%...

Tracking Gustav…on Twitter...

Tweet As Category 4 Gustav clips Cuba and tracks towards New Orleans, people from all over are sharing stories about the brewing storm on Twitter.  If you load this page, by the time you read the first tweet you will see 10 new tweets. CNN is using the live feed to report information online with Rich Sanchez...