Search Engine Optimization and Social Media Chat #seoslam

Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up from our Social Slam panel. httpvh://www.youtube.com/watch?v=BRFfLQq4Wy8 Transcript of Search Engine Optimization Google Hangout Jeremy: Really, this is pretty exciting. I think this is the first time that a panel from Social Slam has followed up after the fact, and so I think this is going to be an interesting opportunity to continue our conversation, Social Slam. I think based on the feedback that we received from Social Slam 2012 that a lot of the search engine optimization conversation got really technical, very quickly, and bored everyone and was way over the heads. What we did at Social Slam this year was to really try and focus on allowing people to use this in their business, apply…

Business ‘Deciders’ Beware: Social Media Moves Maker’s Mark

Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter posted to the company website: You spoke. We listened. Dear Friends, Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision. You spoke. We listened. And we’re sincerely sorry we let you down. So effective immediately,…

Lessons Learned By a First Time Professor

This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but most importantly I confirmed my assumption that I genuinely love the classroom experience (on either side of the desk). Lesson #1 – Avoid Male Frontal Nudity…On The First Day of Class. Earlier this year, I watched We Live in Public and found it to be an excellent commentary on the increasing broadcast-lives that we live through our social networks. At the time, I did not know that I would be teaching the class this fall, but I filed this gem away for appropriate use one day. So, as I assembled the course outline, I decided that I would show this documentary on the first day of class (instead of wasting half of the first class…

Teaching Technology To Tomorrow’s Entrepreneurs

When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its use. I had not, however, created a curriculum for a full semester. Immediately, I knew that I did not want to teach a class on “social media.” With such an interconnected digital world, if anything, I wanted the students of this class to walk away with a broader, richer perspective of all of the moving parts of the digital communications platforms. More importantly, I wanted the students to walk out of the class knowing: A variety of tools available to facilitate conversation How to analyze any tools on their own Understand why any of the…

Building a Social Media Strategy [Updated Jan. 2013]

In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly forward looking to the way the social web should work. Then we built on that foundation with Here Comes Everybody. Written nearly ten years after Cluetrain, this book offers a retrospective as to how different technologies have been executed. One of my students did a nice job of pulling out a few of the nuggets. Now, we are reading Groundswell, which for good reason, is part of the canon of digital marketing strategy. Groundswell is definitely one of my favorite reads, and while it is dated by about 5 years, the focus and approach is still as…

Learning About The Generosity Economy In a Marketing Class

As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago at Social Fresh Nashville, It thought that I would take the shot in the dark, so on Saturday I shot her a DM: @jfloyd: Hey, I’m teaching an MBA class re: digital marketing. this week many students blogged @ Southwest. curious would you FaceTime my class? @PaulaBerg: Just name the date.  Happy to assist! I was really excited about this special treat, and Paula made my weekend by agreeing to join us. Of course, Paula is now with Linhart Public Relations, and she made clear that while she still worked on the Southwest account, she…

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