Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the social media space. This is a follow up from our Social Slam panel. Transcript of Search Engine Optimization Google Hangout Jeremy: Really, this is pretty exciting. I think this...
Read MoreBusiness ‘Deciders’ Beware: Social Media Moves Maker’s Mark
Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter [...]
share via emailMaker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter posted to...
Read MoreLessons Learned By a First Time Professor
This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but most importantly I confirmed my assumption that I genuinely love the classroom experience (on either side of the desk). Lesson [...]
This week concluded my first semester of teaching a graduate level class as a digital marketing teacher. Through the course of the semester, I learned more than I thought I knew about the subject matter, but most importantly I confirmed my assumption that I genuinely love the classroom experience (on either side of the desk). Lesson #1 – Avoid Male...
Read MoreTeaching Technology To Tomorrow’s Entrepreneurs
When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its [...]
When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its use. I had not,...
Read MoreBuilding a Social Media Strategy [Updated Jan. 2013]
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly forward looking [...]
In my digital media class, we have been working through the often theoretical foundation of building a social media strategy. Starting with Cluetrain Manifesto, which changed several student’s perspective of the power and use of social media by empowering consumers and having companies enter the conversation. Written in 1999, this book is certainly...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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