What separates success from failure?  What is the difference between a great idea and a profitable business? Execution with consistency.

The recent election has great examples of both great execution and poor execution. What was Obama’s message? Ask anybody, the message was change. Every media channel was cohesive and broadcasted consistently.  McCain on the other hand may have had a message but it was so it was diluted with all of the ideas that it was not clear. While McCain appeared in some of the same social outlets, the many messages sounded, well, noisy.

With all of the channels that we can use to connect with each other, promote ourselves, and promote our business, we can blitz, but without consistent execution, we risk making a lot of noise.

Tags: newmedia, web 2.0, social, media, marketing, noise