The Power of Story

I LOVE story. Whether telling stories of the most mundane event that happened on the way to the office or recounting a story of tradition passed through my family, stories excite me. Stories have the power to transport me to another place and experience a whole different world.

Growing up, The Floyd house was rich with story. Dinnertime was the venue for my dad, an FBI agent, to weave rich tales from the day’s experience to create our own private Miami Vice. As the head of the SWAT team, he was the first in the door and the last to leave the raid, so the experiences were deep. With a breadstick-made-shotgun, he’d make real the story of the arrest with such conviction that no one around the table dared utter a peep. In fact, the family learned to motion for the butter instead of asking as to “politely” not interrupt the story.

Telling stories is uniquely human. Whether our stories are for education, communication, information, catharsis, or  entertainment, together they build the fabric of this human experience. So, I wanted to spend a few posts delving deeper into story.

I want to thank Laura Ramos for getting me stirred up  with her post about how to tell a good story. Laura turned me on to this wonderful TEDMED video where Ed Gavagan stitches together a number of different threads to tell an this incredible story.

Do you find his story compelling? If so, what sticks out to you? Are great stories all so extraordinary?

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Well done here. I like the style of the site too. Thanks for visiting my place. Billy

  • Thanks Billy, I changed it up a bit. You are a masterful storyteller, and I’ve been borrowing from you a bit! You’ll have to check out my follow-up post for a little laugh.