Maybe You’re Asking the Wrong Question: The Value of a Story and Conversation

How do you determine what a product is worth? We are such good consumers. We quickly quantify whether a transaction has good value or bad value, and most often, we look exclusively at the market value of the product to ascertain its value. For example, what would you want to know about this bracelet before buying it? Price? Weight of the rubies? Weight and quality of the diamonds? Type of precious metal and weight? Authenticity? But, what if I told you this story about the bracelet? Do you think that would change your perception? (note: this scene drops you into the middle of a heist movie. there are a few shots with bloody faces–if that bothers you, don’t watch the video) Excerpt from Comes a Bright Day (2012) watch the video here Well, is the value of the bracelet the same? This scene brilliantly illustrates the value that story brings…

Content Curation with MyCurator–WordPress Plugin

So, I’ve been a little consumed with content curation recently–I get it. For about six months, I’ve been searching for v.2 of this healthcare reform curation software that we built a few years ago, and I figure there must be a better way. As it turns out, I believe the architecture and design was pretty advanced for 2010, but we still need a refresh. After writing my first post on content curation, I received a pingback from CurationTraffic.com, which led me to research Content Curation WordPress plugins. After a bit of research, I came across MyCurator–a software project of Mark Tilly. According to his site, “MyCurator works tirelessly in the background delivering a pipeline of content to you throughout the day, ready for your curation.” After poking around on the site for a while, I contacted Mark to discuss more about the software, and he agreed to answer a few…

Learn Social Media, Business and Marketing at Social Slam 2013

Thanks to the efforts of Mark Schaefer and Social Media Club Knox, Social Slam started in 2013 with the goal of bringing world-renowned social media speakers to Knoxville. This year the event will be held on April 5, with Social Slam Plus workshops being held on April 4. I am honored to be teaching a workshop called Social Media from Scratch on April 4, and I will also be moderating a panel on the New Realities of SEO on April 5.   However, the real talent and a few of my favorite online friends are coming from all of the world to East Tennessee: Amy Howell (Memphis, TN) – Amy has attended Social Slam since the first conference in 2010. She is a wonderful friend and generous expert through twitter and her blog. This year Amy will be the emcee, which is going to be wonderful. Jeff Bullas (Australia) – Jeff…

Content Curation with RallyVerse Co-Founder Gabe Bevilacqua

  Content Curation has been a hot focus area for me recently both in my digital marketing class and in our digital marketing consulting. So, last week when I came across a new content curation software called Rallyverse thanks to Douglas Kerr’s post about “Feeding the Content Beast,” I was immediately interested to find out more. I was able to chat with one of Rallyverse’s three co-founders and VP of Business Development, Gabe Bevilacqua | @gabe_bevilacqua. Gabe, a former Microsoft exec, joined forces with Joe Doran and Guy Dassa a little over a year ago to take the simple idea that “content is your ad” and turn it into a business. Brands Use Content Curation To Tell Their Unique Stories The basic idea behind Rallyverse is pretty simple: rather than navigating the broad stream of information overload, Rallyverse narrows the stream to relevant content for its users and tees that…

Business ‘Deciders’ Beware: Social Media Moves Maker’s Mark

Maker’s Mark is the latest company in a growing line of companies to succumb to social pressure to change its business decisions. Rather than drop the proof of its popular whiskey by 3% from 90 proof to 84 proof to meet “increased demand,” the company announced today (2/17/2013) that it would back off in the following letter posted to the company website: You spoke. We listened. Dear Friends, Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision. You spoke. We listened. And we’re sincerely sorry we let you down. So effective immediately,…

The 3 C’s of Content Curation

If you have more than one friend on Facebook, one Twitter follower or one blog reader, then you have a following. Congratulations! Now, what exactly are they following?! The magnitude of the pipe of information spewing into our brains is overwhelming. We could never sleep again just consuming the content that will be generated and published in the next 72 hours. Data overflow demands that we follow trusted guides to deflect the irrelevant content and lead us to the information that is relevant to our lives both personally and professionally. Gatekeepers In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public. News editors identified “newsworthy” content and then it was reported to the readers / viewers. Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into…

Enough With Paragraphs: Writing Consumable Content for the Wired Brain

I know. It’s a travesty that our brains have been rewired by the Internet and we can no longer process deep thought et cetera, et cetera, et cetera. Let’s face it though: it’s true. We consume information all day, every day, so when our eyes see long blocks of text in paragraphs, we “click out” whether on email, blogs, articles or websites. As we react to information overload (and why wouldn’t we with the world’s data doubling at such a rapid rate), we consume only the content that is, well, consumable. I’m the worst, and I admit it. People will contact me and say, “I sent you an email a few days ago, and I haven’t heard back from you.” Then they go on to tell me a two-sentence summary of the 4,000 character email that they sent me. In a quite unprofessional admission: I don’t read long emails–even though…

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I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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