Stories Are Deeper Than an Update

You know the old adage  “You can’t judge a book by its cover.” Well, we do…I know that I do. Inside that dust jacket or outer covers, each “book” or human has its own story that may take pages or years to uncover. One of the ills with the rise of social media is that our relationships have even less nuance. With hundreds of connections across Facebook, Twitter, Instagram and Pinterest, we come to judge a person by their avatar. There’s always a story, but sometimes we have to dig deeper than 140 characters. Many of my favorite social media friends have a story that they don’t tell…especially online. It’s the details of their “little brother” or their hike on the Appalachian Trail or their battle against cancer that gives dimension and depth to the sparse updates they give online. So, in the season of rebirth this spring, take a leap…

Don’t Underestimate ‘Passive Awareness’ in Social Media

In social media, we are always looking for data points to measure: retweets, follows, mentions, likes, comments, and so many more “measurements.” The problem is one of the most important actions may have no data tracking at all, which is that they saw it in the first place. This week, I had a little slip of a knife and ended up with a few stitches. I posted the following picture on Instagram: Here’s the online measurement of the feedback I received: Facebook Likes – 0 Comments – 10 Instagram Likes – 4 Comments – 6 Twitter Mentions – 1 But, here’s the interesting part, the next day, I bumped into a few friends, and they asked, “how’s the finger?” In fact, four people asked me about the finger, so out of the total online connections, the IRL conversations were nearly 20% of the interactions. So what, right? I cut my…

Google Alerts May Be Dead, and You Don’t Even Know It

Oh Google, you love to draw me in only to drop my favorite services. I have come to rely on Google Alterts to deliver relevant, timely content into my inbox on a broad array of subjects. Google Alerts may already be dead, and you don’t even know it. Especially, as I’ve been talking about content curation so much recently, Google Alerts is one of the top entry points into my content funnel. The frequency and depth of my Google Alerts began to wane in December 2012, but in late January I noticed that the lag in reporting was far from “as it happens.” Ego alerts were taking 3-4 days to hit my inbox where they took minutes only months ago. So, when I saw Danny Sullivan’s post Dear Google Alerts: Why Aren’t You Working? I knew that I wasn’t alone: One of Google’s oldest features is Google Alerts, where you can enter keywords…

Teaching Social Media Measurement – Google Hangout with Social Media Professors

This afternoon, I moderated a Google Hangout with Gary Schirr, Nancy Richmond and Matt Kushin talking about social media measurement in the classroom. We are in a LinkedIn group that Gary started that is called Teaching Social Media Marketing & Management, and from time to time we have topic-focused discussions on Google Hangout. Below the video, I have included some of the links from our conversation. Visit this YouTube link if the video is not displaying properly Books on Social Media Measurement Software for Social Media Measurement Adobe Social Nvivo Radian6 RavenTools Sprout Social Woopra YoskiKoder If I’ve missed any of the resources here, please let me know in the comments, and I will update the post. This was a great time with some super smart folks. I hope you enjoy!

Thanks For Your Help! Making my Blog Better…

Last week I asked for your help in making my blog better, and thankfully I can report that I received some incredible feedback. In fact, 50% of the visits that I received on 3/14 provided feedback. On Facebook, Google+, Blog Comments, text message, and the Google form, friends provided meaningful useful feedback to improve reading experience. So, what better activity for a sunny, March Saturday than to set about fixing them. Google Form Feedback on the forms provided some great insight into the perception of my blog. For one thing, I noticed that when I post, only about 5% of visitors comment or provide feedback on another platform. It was nice to see the feedback: First, I wanted to know the frequency of visits. It was cool to see that 90% of respondents read every post. Then I wanted to know whether readers found the content interesting. A little more…

Why not Share That Million Dollar Idea? The Psychology Behind Idea Hoarding

What’s your million dollar idea? More importantly, what are you doing with it? Flickr image used according to creative commons licensing by zazie  Unfortunately, ideas generally aren’t worth the bytes they occupy without execution. Want proof? Go check out all of these ideas that are freely shared. So, why do we feel so protective of ideas that we are either ill-equipped to execute, are going to allow to die a slow painful death or worst of all tinker with until someone else finally executes? Kevin Mullet led me down this path this week when he posed the following question on Google+ At first, I thought that there were reasonable explanations as to why people don’t share curated content, which you can see in the thread, but the more that I thought over, his initial question I wanted to dig into why people are so reluctant to share the ideas or content…

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I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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