Teaching Social Media Measurement – Google Hangout with Social Media Professors

This afternoon, I moderated a Google Hangout with Gary Schirr, Nancy Richmond and Matt Kushin talking about social media measurement in the classroom. We are in a LinkedIn group that Gary started that is called Teaching Social Media Marketing & Management, and from time to time we have topic-focused discussions on Google Hangout. Below the video, I have included some of the links from our conversation.

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Books on Social Media Measurement

Software for Social Media Measurement

If I’ve missed any of the resources here, please let me know in the comments, and I will update the post.

This was a great time with some super smart folks. I hope you enjoy!


Jeremy Floyd

Jeremy Floyd is the Chief Marketing Officer at Back Porch Vista. Formerly, he was the president of Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd is an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at jeremyfloyd.com and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.