Meta Descriptions and Elevator Speeches...

If you are like me, you woke up thinking about meta tags role in SEO. Probably not, but I had a meeting with a guy last night and he had 1999 understanding of the web, and he proceeded to question my statement, “Meta Tags don’t matter anymore.” If you keep up with SEO, you probably will tend to agree with that statement, but meta descriptions, on the other hand, still have a role in search results. I like to think of the meta description as the elevator speech of the page. Why is the page here? What is the page about in a very short succinct sentence? How...