Teaching Technology To Tomorrow’s Entrepreneurs

When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its use. I had not, however, created a curriculum for a full semester. Immediately, I knew that I did not want to teach a class on “social media.” With such an interconnected digital world, if anything, I wanted the students of this class to walk away with a broader, richer perspective of all of the moving parts of the digital communications platforms. More importantly, I wanted the students to walk out of the class knowing: A variety of tools available to facilitate conversation How to analyze any tools on their own Understand why any of the…

Facebook Pages as Part of Your Social Media Marketing Strategy

No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users worldwide (yeah, “you know what’s cool? a billion”). 56% of Facebook users are female. Facebook users visit the site almost every day and spend over 6 hours per month on the site. 01. Building your Facebook Page Go to Facebook Pages. Hubspot has created a nice 5 step guide to setting up a Facebook Page. Images As you build the images on your Facebook page, here is a cheat sheet for the sizes of the images. As a side note, make sure that your images are not too big 72 DPI is the highest resolution that…

Learning About The Generosity Economy In a Marketing Class

As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago at Social Fresh Nashville, It thought that I would take the shot in the dark, so on Saturday I shot her a DM: @jfloyd: Hey, I’m teaching an MBA class re: digital marketing. this week many students blogged @ Southwest. curious would you FaceTime my class? @PaulaBerg: Just name the date.  Happy to assist! I was really excited about this special treat, and Paula made my weekend by agreeing to join us. Of course, Paula is now with Linhart Public Relations, and she made clear that while she still worked on the Southwest account, she…

All Aboard! The Cluetrain is Still a Good Ride Even After All These Years

The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was pioneering the social media, er, blogging strategy for an exploding startup, and he told me, “this is a foundational book.” He was right. Cluetrain is the basis for the conversation that we’ve been having about Web 2.0 and social media for the last decade. The whole notion of listening, engaging and relating to our customers is drawn straight from the text of Cluetrain. If you haven’t read it, do it. In preparation for my digital media marketing class this fall, I decided to begin the class with the foundation of the 95 Theses.  In last night’s class,…

Forget the Marketing Smoke and Mirrors…Just Give Me the Mirror

Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if I do my job well, then marketing is easy…it will be simply holding up a mirror to your organization and reflecting it to the world.” That phrase strikes fear in the hearts of some and surprise in the minds of others as they process the reality of transparency. Organizations often want to smoke out the areas of the company that they want to hide from the world and “advertise” the aspects of their business that they want the world to “buy.” This point is well illustrated in the twenty-eighth thesis of the Cluetrain Manifesto. Most…

Consultants, Freelancers, Lend Me Your Ears

Do you ever read something that seems to haunt you? I woke up in the middle of the night in cold sweats thinking about this one. I read a Seth Godin post over the weekend, and, as usual, his words struck a chord. This time, however, I could not just post a tweet and go on about my business. I was struck by this one line: Employees and freelancers that produce more than they cost are worth hiring. Too often, it seems, that we can hide behind rationalizations for what we do. We paint these pictures with huge self-congratulation, but at the end of the day, are we producing more than we are charging?

How Does Twitter Work in Business?

I have been talking about the use of Twitter in business lately. Being a lazy ass twitter user for a few years, I know there is power in the ridiculously short conversation system, but I just don’t know what it is. One of the best uses that I have seen is with Twinkle (an iPhone app). I am able to see tweets of those that are within a 50 mile radius. Duct tape marketing offers this whitepaper for newbie business twitter users, which is totally worth the read. And tonight, I ran across David Armano’s post on brand guidelines for Twitter, and I really like his use: I’ve used Twitter as an extension of my “personal brand”. I share links, talk to people and in general be myself. In return, I’ve built relationships which transcend digital limitations and get insights into human behavior. As iPhones change the paradigm and all…

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GET THE MOST OUT OF AUDIOBOOKS

I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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