When I received a telephone call in February of 2012 to teach a “social media” class to MBA students at University of Tennessee Chattanooga, I was both honored and terrified. I had given many 1-2 hour sessions on a variety of aspects of social media or digital from “how-to’s” to the sociological impacts of its use. I had not,...
Read MoreFacebook Pages as Part of Your Social Media Marketing Strategy
No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users worldwide [...]
share via emailNo matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users...
Read MoreLearning About The Generosity Economy In a Marketing Class
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago [...]
As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago at Social...
Read MoreAll Aboard! The Cluetrain is Still a Good Ride Even After All These Years
The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was [...]
The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was pioneering the...
Read MoreForget the Marketing Smoke and Mirrors…Just Give Me the Mirror
Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if [...]
Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if I do my job well, then...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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