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Jeremy Floyd

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Facebook Pages as Part of Your Social Media Marketing Strategy

Posted by on Oct 18, 2012 in Facebook, social media | 0 comments

No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users worldwide [...]

No matter how you slice it, Facebook is a dominant player in social networks. Regardless of the social media goals and strategy, Facebook will likely cross into any social media marketing strategy. Key Facebook Facts: According to BlogHer, 93% of adult Americans have a Facebook account. 155 million Americans have Facebook accounts. 1,000,000,000 users...

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Learning About The Generosity Economy In a Marketing Class

Posted by on Sep 11, 2012 in social media, Thinking | 9 comments

As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago [...]

As part of our class assignments last week, one half of the students were assigned to write about companies that were engaging with customers well, and the other half of the students were to pick companies that weren’t. Two students decided to write about Southwest Airlines digital media engagement. After meeting Paula Berg a few years ago at Social...

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All Aboard! The Cluetrain is Still a Good Ride Even After All These Years

Posted by on Aug 28, 2012 in social media | 48 comments

The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was [...]

The clue train stopped there [Silicon Valley] four times a day for ten years and they never took delivery.”— Veteran of a firm now free-falling out of the Fortune 500 Years ago, when I was learning about International Shoe Co. and Personal Jurisdiction my brother was knee deep in the 95 Theses of The Cluetrain Manifesto. He was pioneering the...

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Forget the Marketing Smoke and Mirrors…Just Give Me the Mirror

Forget the Marketing Smoke and Mirrors…Just Give Me the Mirror

Posted by on Aug 23, 2012 in Business, Marketing | 0 comments

Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if [...]

Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if I do my job well, then...

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