A Little Focus Can Go A Long Way

We all do this right? We get a little place in the world to tell people what we do, and then we try to sell everything that we can do–not necessarily what we do best. Here we see that Fox’s serves Pizza, Bread, Salads, Wings, Stromboli, Hoagies/Wedgies, and lest you miss it, Frozen Yogurt. If you make the best Stromboli in the city, then it doesn’t matter whether you can make yogurt at all. Every new item or service that we offer has a cost associated with it: actual, opportunity or education. Yogurt, for example, has costs associated with the machine, inventory, operating education and opportunity of NOT selling Strombolis, yet businesses routinely tell their clients everything that they can do. Here are the reasons to tout all of your possible “products:” Increase top line revenue Crowd out competition Respond to customer demand Appeal to “some” customer interest Never learned…

Has The Pizza Party Already Won?

On the heels of tonight’s Presidential debate, the biggest controversy may not be over Mitt or Barack’s economic policy–Pizza is seemingly center stage. Pizza Hut is running a social media campaign called “The Pizza Party,” which parallels the 2012 presidential campaign. With some clever videos on their YouTube channel, Pizza Hut may have stepped over the line when offering “free pizza for life” to anyone that will ask the candidates the question “sausage or pepperoni?” in tonight’s debate. After tons of public outcry, Pizza Hut changed their contest rules to randomly select one registrant from their microsite to receive the pizza for life prize. If you’re measuring PTAT (people talking about this), um, I’d say that Pizza Hut hit a home run. The campaign walks up to the line of “acceptable,” and people find that they are uncomfortable with it. It is interesting, however, that the political side of the…

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