Let me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in America, but we also expect a clean fight. Winning at all costs is sweeping the leg without any concern for the opponent: Winning was the result of sanding the fence and waxing the car...
Read MoreForget the Marketing Smoke and Mirrors…Just Give Me the Mirror
Don’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if [...]
share via emailDon’t get me wrong, smoke and mirrors made P.T. Barnum a fortune. The Greatest “Show” on Earth was indeed a brilliant show, but what he created was a “show.” Magicians and showmen allow the audience to see only what they want them to see. That’s what makes it a show. I tell my clients, “if I do my job well, then...
Read MoreWhat’s Up With “Why?”
I spend several days a month facilitating retreats in high intensity, high energy rooms with executives of my clients’ organizations getting to the “core” of their business. Jim Collins pioneered much of this work of Core Purpose, Core Values, and Brand Promise in his 2001 book Good to Great. While others over the years have [...]
I spend several days a month facilitating retreats in high intensity, high energy rooms with executives of my clients’ organizations getting to the “core” of their business. Jim Collins pioneered much of this work of Core Purpose, Core Values, and Brand Promise in his 2001 book Good to Great. While others over the years have built on the...
Read More“Why” do you want to be when you grow up?
Sounds funny right? All our lives we ask, and have been asked, “what” you want to be when you grow up, but seldom do we ask “why?” The why is so critical to success, yet the what leads so many decisions and life choices. Is it any surprise that so many people have a luke warm sentiment about [...]
Sounds funny right? All our lives we ask, and have been asked, “what” you want to be when you grow up, but seldom do we ask “why?” The why is so critical to success, yet the what leads so many decisions and life choices. Is it any surprise that so many people have a luke warm sentiment about their jobs or God forbid their...
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Hello! I'm Jeremy Floyd. I'm president of a marketing firm in Knoxville, TN, college professor with University of Tennessee, Lawyer, and I blog about business leadership and marketing. Find out more here.
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GOOGLE ALERTS MAY BE DEAD, AND YOU DON’T EVEN KNOW IT
Google Alerts have become a critical part of my business from brand monitoring to topic monitoring, but it may be going away. 8 Google Alerts alternatives.
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