Conversation Era

photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of their usable lives. People are tired of businesses screaming at them and telling them what to buy, at what price and how many. Now consumers are talking to each other, talking to the businesses, and sometimes even shouting back, a little. B 2 C (Business to Consumer) is redefined. Under the new definition, Business to Conversation, businesses eavesdrop on the Consumer to Consumer…

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