Announcing Our Social Networking Marketing Venture

Today Carly Harrington wrote a nice piece about Shawn Van Dyke and I in the Knoxville News Sentinel. Shawn and I have been throwing around ideas about the web as a series of spokes around a central web hub for a few months. Think a hub and spokes concept, with the hub being the Web site and spokes being the various online tools now available. In addition to offering consulting services, we are working on several sites including Coupon Katie.

Conversation Era

photo by tochis So, they have talked about it for some time. I just want to say, “it’s here.” Welcome to the age of the conversation. Don’t believe me? Leave me a comment below, and we can talk about it. The days of standing in an auditorium with a spotlight on stage shouting while the audience obediently listens are over. The era of big broadcast messages on television shows, billboards that clutter every open space, or in the pages of your magazine are reaching the end of their usable lives. People are tired of businesses screaming at them and telling them what to buy, at what price and how many. Now consumers are talking to each other, talking to the businesses, and sometimes even shouting back, a little. B 2 C (Business to Consumer) is redefined. Under the new definition, Business to Conversation, businesses eavesdrop on the Consumer to Consumer…

Social Media Marketing “Hub and Spoke”

I was at an Entrepreneurs of Knoxville meeting last week talking about the interplay between social media sites and main sites (however you define “main sites” blogs, main pages, or otherwise). It reminded me of this slide that I threw together for a client a few months ago: It is certainly not a new idea to describe online assets in this way, but I think “hub and spoke” is fairly fitting for the current web environment. Clear execution throughout all channels is important, so engaging in social media requires strategy–although many apply a whimsical approach. I encourage clients to: Identify goals Identify appropriate mediums Create genuine, quality content–even if it hurts Truly engage with others Remain active There is no easy shortcut to crafting your online persona. It takes time and energy to create these networks, but the benefits are significant not only to generating more business but also the…

Blog is Dead? Blog remains Dead?

Paul Boutin’s recent Wired article, Twitter, Flickr, Facebook Make Blogs Look So 2004, suggests that the blogosphere is  too crowded for a lone blogger to make a difference, and it it time to fold up shop on blogging: Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter. I thought I would post a blog about it, and I hope that it draws more comments than those haranguing hecklers Paul references. In many ways, I tend to agree that…

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