Guy Kawasaki Twitter Keynote at Search Engine Strategies, New York 2009

He titled the keynote, “Twitter As A Tool For Social Media: Nobodies are the new Somebody.” While 80% of the audience at SES NY admitted to be “twittering” while Guy was talking, his keynote read like an intro to Twitter, but that is not to say that it was not without a few new nifty tools.

This is an interesting keynote topic of a “Search Engine Strategy” conference, but this base thread seemingly weaved into all of the first day sessions.

1. Forget the “A” list – don’t worry about the big Twitter names. It is not about a “trickle down” interaction. Twitter is about a “bubbling up” of excitement and evangelism.

2. Defocus

3. Get lots followers – it is important

4. Monitor

What are people saying about you or things that you care about? Construct advanced queries and feed that to a reader.

For example, use “contractor” within a geographic radius. Are there any painters on Twitter?

Or, look at the use of negative terms: “floyd -landis -pink.”

5. Copy – What are others doing?

6. Search

7. Tools.

8. Squeeze the trigger.

TwitterHawk – Keyword based tweets. Automatically generate tweets.

9. Make it easy to share.
Share on facebook button. Share on Twitter button.
Twitterfeed – rss reader to tweet.

10. Heat
Alltop All

As a supplement, here is a comprehensive list of Twitter apps.

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Great review Jeremy … :).

  • Yes, I saw this article, too! Posted about it on The Univ. of Georgia’s PRSSA blog: I think these tools will take Twitter to a whole new level. As communicators, it will be so nice to have the ability to analyze Twitter streams in different ways. I think it will also help us sell the idea of Twitter to our clients with more success. 🙂