He titled the keynote, “Twitter As A Tool For Social Media: Nobodies are the new Somebody.” While 80% of the audience at SES NY admitted to be “twittering” while Guy was talking, his keynote read like an intro to Twitter, but that is not to say that it was not without a few new nifty tools.
This is an interesting keynote topic of a “Search Engine Strategy” conference, but this base thread seemingly weaved into all of the first day sessions.
1. Forget the “A” list – don’t worry about the big Twitter names. It is not about a “trickle down” interaction. Twitter is about a “bubbling up” of excitement and evangelism.
2. Defocus
3. Get lots followers – it is important
- Autofollow everyone that follows you. You can use SocialToo to do this automatically.
- Retweetist. Retweeting is the sincerest form of flattery.
- Epenis.nl – How do you measure up?
- Twitalyzer 100Â Most Influential
- Funny: Top Oddities News
- Timely: Top Most Popular News
- Adjix
- TwitterCounter
- Twitter Suggestions
4. Monitor
What are people saying about you or things that you care about? Construct advanced queries and feed that to a reader.
For example, use “contractor” within a geographic radius. Are there any painters on Twitter?
Or, look at the use of negative terms: “floyd -landis -pink.”
5. Copy – What are others doing?
- Twibs.com monitor what companies are doing on Twitter
- @comcastcares is a great model of using Twitter in business.
- @jetblue airlines. Does company stuff and personal.
- Amazondeals
- CirqueLasVegas
6. Search
- Use advanced search. Term + zip.
- Term OR term NOT RT
- Simple search: Scion
- Advanced Twitter Search
- Advanced search: Scion 100 miles
- Advanced search: SEO 100 miles
- TweetDeck – Great to organize information.
- Twhirl – Nice if you have mutliple accounts
- CoTweet – nice for a team to use a single twitter account
- Tynt Tracer – copy and paste text with reference to source.
- How to Change the World
- Tweetie
8. Squeeze the trigger.
TwitterHawk – Keyword based tweets. Automatically generate tweets.
9. Make it easy to share.
Share on facebook button. Share on Twitter button.
Twitterfeed – rss reader to tweet.
As a supplement, here is a comprehensive list of Twitter apps.