Would you shop at my store?

Why should I get off my couch?  Certainly, it should not be to got into Circuit City. Tonight, after sufficient procrastination for my dad’s birthday present, I did my standard online shopping comparison: which relies on a good blog review of the product that I am searching, a froogle of the product, and a quality vs. price comparison. I found that the pricepointed product at Sam’s, was a terrible product–go figure.  Instead I opted for a product with a good review that I have actually test-driven in the past.  Circuit City listed the Garmin c330 for $299 and Best Buy $349.  Since the two stores are a 3 wood apart I opted for the CC option.

I walked into the antiquated warehouse model store, and I found my way to GPS department while navigating around the crowded (with employees) firedog counter.  The product sat on the display counter with the $349 price tag, Wha? I am in and out–all I need is the properly priced product, and I am sailing to my dad’s party (a little late of course).  However, the price was wrong.  Finally, a little wiry fellow with an agenda bigger than his ultra mini frame sufficiently defrayed  assistance by pointing at the radio salesman-nicely played. Instead, I called the wife who was sitting in the car equipped w/ the power of the Internet.  I told her to order the unit for the 24 minute pickup and I would go get it “BECAUSE FIVE EMPLOYEES ARE STANDING AT THE FIREDOG COUNTER BUT ONLY THE ONE RADIO GUY CAN HELP ME.” Funny thing, one of the firedog employees showed up. He agreed to price match the Internet price (“gee thanks”), but he wasn’t sure if they had the inventory.  The computer said the had 3, but you know those pesky computers always lie (on $350 SKUs??).  Instead he sent me to Best Buy.

Now, seriously, these stupid stores need to start asking the question, “Why should our customers get off their couch?”  I can think of a few reasons.  Apple store usually gives me one, but circuit city does not. Pay your worthless help a few more dollars an hour and provide an experience that is better than online shopping because the competition is getting steep-especially when I can have a product shipped in less than 12 hours.  If I open such a store that makes you think, “geez, I am SO glad I went there,” would you shop at my store?

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at jeremyfloyd.com and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Dang Circuit City.

    You put me to shame spending $299 on a gift for your dad. I guess the “free Hallmark” e-card I thought about sending is a little chincy.

  • Well, I worked out a little deal, you see, I did all of the research and had “another party” fund the transaction…