Sign Me Up

On the way to work yesterday, I saw a Garage Sale yard sign that looked much like a real estate sign.  The sign was framed with a nice clean red border.  It had a grey background, and the words Garage Sale were in a Georgia font with character spacing.  It was a truly nice looking sign, and it absolutely failed its objective.

I looked to the sign with a certain expectation and garage sale was not one of them.  Typically, Garage Sale signs are obnoxious, neon, in your face, and short lived.  A professional sign conveys everything but Garage Sale this weekend only!

I think it is important to think about not only who you are marketing your idea to but also what their expectations are.  For the yard/garage saler, they expect the homemade neon poster.

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.