Today, I had lunch with one of my best friends, Mark Schaefer. Mark and I first met in 2008 after I direct messaged him through twitter suggesting that we meet for lunch. We met at Aubrey’s and let a lunch hour slip into the afternoon as we began telling our stories. Instantly, we were friends. Within weeks, we began working on several marketing projects together. Since then, about once a month, we meet at the home or away Aubrey’s to catch up, talk about technology, chat about marketing opportunities, or just hang out. Today was one of our regularly scheduled meetings. It’s the first time we’ve had lunch since SoSlam, which Mark was instrumental in making a phenomenal success. After catching up for a bit, Mark, like any good dyed in the wool evangelist, laid into me: “You’re a good a writer.” “Well, thanks Mark.” “But, no one knows it….