It’s About Their Influence, Stupid

Last Friday a friend asked me, “so, explain to me why my brand should care about my Klout score.” This friend happens to be a marketing big wig of a very large brand. I thought about it for a minute, and I said something about measurement of engagement and awareness…and I rambled on about credibility index, etc. Generally, I think Klout is an arbitrary guess at the trustworthiness of someone’s reliability. Not less than a day later I had an experience that changed my perception, so of course I have to tell a story. Because, ultimately, I believe this vendor did the right thing (see epilogue), I am going to keep the details of the story fairly vague. Sorry if you’re looking for juicy details. The Story Earlier during the week, I encountered a problem with my iPhone and I turned to Twitter for guidance on how to fix my…

How To Engage (not build) Your Digital Community

When I think of “online communities,” I always go back to Seth Godin’s post about the third guy. It’s a great watch because I am reminded, I’m rarely the first guy–even when I think I’m the first, it turns out that there’s somebody else out there doing the same thing. Marketers and businesses can always set out to engage their customers by turning an intern loose on a Facebook page, but that isn’t what really makes a community. In fact, the brand, if lucky, may be allowed to show just for a minute. The conversation is probably already happening. The community has probably already formed in an open community. If, on the other hand, the company is going to build or engage a managed community, consider the following points:   01. What is the common interest? From best vegan recipes to Honda Civic enthusiasts, communities build around a common interest. Not everyone…

Become More “Influential” (in social media) In the Next 30 days

Use http://Klout.com to identify “influencers;” engage with 50 of them; and raise your Klout score by 20 points. Klout uses “influential about” to determine the topic areas where you are considered most influential. For example, my twitter account @jfloyd is considered to be most influential about the following topics: Knoxville Social Media Legal Business 1. Identify 50 people that you believe are influential about topics that you want to be influential about (i.e. “Sales” “Sales Coaching” etc. using http://wefollow.com) Here is a report of “Sales” Then run over to Klout and check the scores: 2. Increase “engagement” with these people over the next 30 days. If you register on Klout, you can click the  beside topics and it will notify them that you have given them Klout+ Retweet them Respond to their questions Ask them to retweet you 3. Raise your following by 100 people and Klout score by 20 points in…

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GET THE MOST OUT OF AUDIOBOOKS

I consume a number of audiobooks, but how do you retain all of the content? Here are a few tips that I use to improve comprehension and use of audiobooks.

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