Change is Afoot in the world of Jeremy Floyd

“What’s going on in the world of Jeremy Floyd? I know something is going on… ” a friend said to me recently, “from Facebook posts to blog posts, I know something’s happening.” Well, in fact, my friend was right; change is indeed afoot. This week I’m excited to announce that I have accepted a position as Chief Marketing Officer at BPV Capital Management, where I will lead the marketing efforts with a company that is in high growth mode.


Just over three years ago, I had an amazing opportunity to join forces with one of the bigger fish in our pond of branding, creative, and amazing digital services. At Bluegill, I had the opportunity to work with a truly amazing team to create some amazing campaigns, build some out-of-box solutions to client needs, and have a great time with the family of fishes. Walking away from Bluegill as it is turning the page to a new and exciting chapter in its history is one of the hardest decisions that I’ve ever made.

So, what in the world, right?

As I wrote a few weeks ago, sometimes you get a call and you have to determine whether it’s “the call” or a wrong number. When Mike West first called, I thought: ‘this must be a wrong number.’ Highly regulated industry, little industry knowledge, single client focus all sounded like it was a call for someone else, but Mike persisted.

Once we met, he planted the vision of his goals with the company, and almost immediately I saw my role in that growth plan. When I realized the magnitude of the vision, I knew this guy liked to think big–a man after my own heart. Then after meeting the high-caliber leadership team, this faint opportunity crystalized into reality.

But here’s the question that I get, “You’re wha?! What in the world you’re a ‘digital’ guy?!” Absolutely. I have been heavily involved in different aspects of digital marketing and development for fifteen years, and that’s not going away. However, my heart for business goes much deeper than any single application.

1. I have a heart for startups. Dreaming larger than life and  sharing that vision with charisma gets me jazzed. Startups are all about thinking big and building a strategic plans to get there.

2. Amazing people do amazing things. Working with the right team in a startup situation is invigorating. Obviously, pedigree and experience are important, but finding a team that gels is so important to drive insane growth.

3. I don’t know much about financial services. This is a good thing. Being an outsider permits you to ask really dumb questions like, “why in the world do we do it that way.” These questions pave the way for disruption.

4. Marriage of skills. What do you get when you mix a geek, philosopher, lawyer and entrepreneur together? I don’t know exactly, but being at the intersection of communication, business, leadership and regulation seems like an excellent marriage of skills.

5. Change leadership in practice. It is time to disrupt a little. I am so excited about being part of a team that will challenge the traditional approach and make waves in the world.

What does this mean?

  • I will continue to teach my MBA Marketing Class
  • This summer two books that I’ve contributed to are being published. I love writing, and that won’t stop
  • I love speaking at conferences and to business audiences, that won’t stop.
  • From time to time I will continue to facilitate retreats (probably more in the non-profit sector)

So, yep, there’s some change in the world of Jeremy Floyd. I leapt to a new rock, but my passion is the same. Feel free to shoot me a note, if you have any questions!

Image used via creative commons license by Sean MacEntee.


Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Glenneth Reed

    CONGRATS!!! How exciting! Can’t wait to hear more!

  • Woot! Thanks Glenneth.

  • Congrats! I had a feeling something was up from your posts lately and I’ve got a little inside scoop. 😉

  • Congratulations Jeremy! I’m excited for you!

  • The message couldn’t have rolled out more perfectly. Go get ’em, JF.

  • Dude! Congrats! Great to see the decision you’ve come to. Sounds eerily familiar on a couple different levels. 🙂 Let’s stay in touch and compare notes as you move forward with your new role.

  • bobwilson

    Way to go Jeremy! Sounds like an interesting move.

  • Laura Cagle

    Congrats!!! 🙂

  • You always have the inside scoop. 😉 Thanks Ken.

  • Thanks Rosemary! We need to get another Google Hangout going soon. I will play the part of the compliance expert. 😉

  • Matt Kushin

    Congrats Jeremy! Wish you all the best!

  • Gracias, mi amigo. mi entrenador.

  • I’m sure you picked up the similarity in structure. 🙂 Yes, my friend, we will stay in touch.

  • Thanks Bob!

  • Thanks Laura! Have you found a new gig?

  • Thanks Matt!

  • Laura Cagle

    I have! I’m the Marketing and Sales Manager for The Catering Companies here in Chattanooga. It’s the company that owns The Mill, where I worked part-time before I graduated, and it also owns another venue called The Car Barn as well as an off-site catering company called A Silverware Affair. I started full-time right after I graduated back in May, and I’m enjoying it! If you ever need a place to throw a party in Chattanooga or food catered pretty much anywhere in East TN or North GA, I’ve got you covered! 🙂

  • RogierNoort

    Good for you man. Indeed, congrats!!

  • Congrats and Good Luck. Whatever you do, don’t quite blogging.

  • Hey I just hit the link to read about your new company. Yes, I came back a second time after reading once from FB link, the second time I came from my blog reader. I just wanted to tell you that I think it’s pretty cool that you are working with Philip Fulmer. 🙂

  • Thanks Alice. The team is amazing.

  • Pingback: Authenticity |()

  • um yeah that should say quit not quite..i do know the difference

  • LG needs a post about the best marketing book on the market. Actually I need the post for him. lol