Sketches: Foundations of Art and Business

Yesterday, the daughter and I sat down to paint with some acrylic paints.  The daughter was painting the newly crafted napkin holder and I sat staring blankly at the white canvas.  A forest, I thought, would be a good subject, so I set out to paint a cedar tree.  Shortly thereafter, I added a nameless hardwood, and then an evergreen.  I wanted a water feature, so I slid a bank in front of the trees.  I was left with a funky looking forest lacking perspective and dimension.

Today, I thought about the painting.  The work was far worse, in reality, than it was hanging in the corridors of my memory.  Then, it hit me:  if I had just sat down with a pencil for a few minutes and sketched the structure of the painting, my beautiful textures would have actually shown pretty.

Of course, I wasn’t thinking about the picture as much as I was thinking about my business.  Sometimes, it is so easy to get caught in the details and the technical aspects of business that it is hard to spend the time developing the structure.  In the business, spending time figuring out the overall picture will make all of the technical texturing time fit appropriately.  Sit back and Sketch your plan before you go buying AdWords…

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.