Case Study: Nonprofit Use of Social Media Raises $10,000 in 5 Days

Occasionally, you come across a campaign that you cannot get out of your mind. The work that Jami Mullikin did with Safe Harbor, a domestic violence non-profit in Greenville SC, has had that stickiness for me. While I occasionally talk about the campaign with clients, the details of the actual campaign were sparse. Finally, this weekend, I spoke with Jami about presenting the case study to my social media MBA class, and he agreed. (See the Google Hangout video at the bottom of this post) In short, here’s what really appealed to me about the 5Dollarsin5Days.org campaign: Clear call to action: give $5 Emotionally connecting: the video genuinely made a connection with the audience Well designed landing page–more than a “donate now” button Viral growth through social network It generated results 1. Strategy Safe Harbor needed to raise $10,000 by the end of the year. Instead of pursuing a single large gift they…

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