Keys to Conversation: Integrated Communication for Non-profits

Most of us are decent conversationalists. Some listening, a little talking, a joke or two, an interesting story, and just like that you have a conversation. Unfortunately, when we slap a word like “communications” on it, it’s like we’ve ripped the training wheels off and we have no idea what to do. Some communications are like eating an ice cream sundae prepared by an alien who had seen food, once. It has some of the ingredients but it is terribly unlike a conversation. We can do better. Part of the issue is that cash-strapped organizations focus on the least important aspects of the sundae. While shaving cream may look like whipped cream, the experience tastes markedly different. It’s fairly common for organizations to answer “how” with little consideration for who, what and why? So “why” are you interesting? Have you found yourself in a conversation with someone that could not…

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