Welcome to a Technologically Integrated World

When I first saw this commercial, I thought it was for Siri, or perhaps Google Glass. I was mildly disappointed to see that it was for Charter.

We’re not far away from a world that integrates passive and active information streams. A few years ago, I called it the devicification of the web. I know: “nerd.”

We’ve seen the “soft” version of this idea with all of the smartphone “apps” created over the last 5 years. Very few “apps” are different than web applications, but now we walk around with hundreds of “apps” loaded up on our smartphones. Similarly, in 2005, desktop access to the internet towered over mobile, tablet, kindle, or any other access. Now, we have phones, thermostats, dvrs and refrigerators that are all connected and creating a cohesive yet disintegrated web experience.

Maybe this commercial looks like a horror film to you, but it probably looks more like 2014.


Jeremy Floyd

Jeremy Floyd is the Chief Marketing Officer at Back Porch Vista. Formerly, he was the president of Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd is an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at jeremyfloyd.com and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.