Are Your Metrics Giving a Map to a Blind Man?

Sometimes I hear people share metrics that are like giving a map to a blind man that is lost in the desert at night. “Great we’re lost as hell, and you’ve given us no idea how to get back on track.”

Desert Graphic

So, the question is how can you share information that helps people:

  1. Know the destination
  2. Measure progress toward the destination
  3. Stay on track

Metrics are only helpful when they are related to your destination. In an information-rich world, it is so easy to focus on the wrong measurement. If I am driving a vehicle to Los Angeles, knowing my distance from New York City is readily attainable and absolutely useless.

Image used under creative commons license by gjofili.

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.

  • Great analogy…. certainly is happening far too often!