Frescata: buyer beware

So, Wendy’s trying to take a piece of the urban chic niche, has released their modified market fresh frescata. If you are looking for a good sandwich stay away from this one. The marketing may have sucked me in, but the food engineers disappointed.

When you open the customized sandwich bag the sourdough baggete slides out and matches pictured sandwich, but when you bring it close to your nose, you ask where’s the beef? This specialized sandwich doesn’t smell like a sub, it smells like a single. The bread may have been “baked fresh” but when they made my sandwich it was at least 2 days old. The whole combination was weird.

Wendy’s does burgers. Wendy’s did burgers when Hardee’s was still frying chicken. They need to stick to their guns and make burgers and the occasional obligatory chicken sandwich.

Jeremy Floyd

Jeremy Floyd is the President at FUNYL Commerce. Formerly, he was the CEO and President of Lirio, Bluegill Creative, a marketing and communications firm in Knoxville, Tennessee. In addition to managing the digital strategies, Floyd was an adjunct professor for the University of Tennessee Chattanooga MBA program teaching digital strategies and social media. Floyd blogs at and tweets under the name @jfloyd. Jeremy is licensed to practice law in the State of Tennessee and holds a law degree from the University of Tennessee College of Law and a Bachelor of Arts degree from MTSU in English and Philosophy.