Who knew that NBC’s greatest challenge to broadcasting their “exclusive” of the 2008 Olympics would not be the censorship but the new media?
while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream.

Posting tweet...
"The Streisand effect is an Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be widely publicized. Examples of such attempts include censoring a photograph, a number, a file, or a website (for example via a cease-and-desist letter). Instead of being suppressed, the information receives extensive publicity, often being widely mirrored across the Internet, or distributed on file-sharing networks."
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