<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jeremy Floyd - Between You and Me &#187; iPhone</title>
	<atom:link href="http://www.jeremyfloyd.com/category/iphone/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jeremyfloyd.com</link>
	<description>Marketing, Business, and Leadership with a Philosophical Flare...</description>
	<lastBuildDate>Fri, 30 Dec 2011 18:56:05 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Replace Original iPhone with Original iPhone</title>
		<link>http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/</link>
		<comments>http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 01:10:51 +0000</pubDate>
		<dc:creator>Jeremy Floyd</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[original]]></category>
		<category><![CDATA[replacement]]></category>

		<guid isPermaLink="false">http://www.jeremyfloyd.com/?p=496</guid>
		<description><![CDATA[Tweet So, I am lame. I am writing about replacing an obsolete device with an obsolete device, but I did a pretty extensive search&#8211;no luck. Anyway, there seem to be plenty of 3G owners out there that did not recycle their originals. If you are like me and you don&#8217;t want to &#8216;spring for the [...]]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
				<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.jeremyfloyd.com%2F2009%2Freplace-original-iphone-with-original-iphone%2F&amp;layout=button_count&amp;show_faces=false&amp;width=100&amp;action=like&amp;colorscheme=light&amp;send=false&amp;height=27" 
					scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:100px; height:27px;" allowTransparency="true"></iframe>
			</div><div style="float:left; padding-left:10px;" class="really_simple_share_linkedin"> 
				<script type="in/share" data-counter="right" data-url="http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/"></script>
			</div><div style="float:left; width:30px; padding-left:10px;" class="really_simple_share_email"> 
				<a href="mailto:?subject=Replace Original iPhone with Original iPhone&amp;body=Replace Original iPhone with Original iPhone - http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/"><img src="http://www.jeremyfloyd.com/wp-content/plugins/really-simple-facebook-twitter-share-buttons/email.png" alt="Email" title="Email" /></a> 
			</div><div style="float:left; width:90px; padding-left:10px;" class="really_simple_share_google1"> 
				<g:plusone size="medium" href="http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/" ></g:plusone>
			</div><div style="float:left; width:110px; padding-left:10px;" class="really_simple_share_twitter"> 
				<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" 
					data-text="Replace Original iPhone with Original iPhonevia @jfloyd" data-url="http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/">Tweet</a> 
			</div></div>
		<div style="clear:both;"></div><p>So, I am lame. I am writing about replacing an obsolete device with an obsolete device, but I did a pretty extensive search&#8211;no luck. Anyway, there seem to be plenty of 3G owners out there that did not recycle their originals. If you are like me and you don&#8217;t want to &#8216;spring for the goods&#8217; until you are sure that a newer, shinier, cleaner iPhone is coming down the pike, substituting another Original may be a good short term solution.</p>
<p><img class="alignnone" title="Cracked iPhone" src="http://www.geekologie.com/2007/07/03/broken-iphone.jpg" alt="" width="450" height="337" /></p>
<p>1. Make sure to get a really good backup of your current iPhone by syncing with iTunes.</p>
<p>2. On the replacement phone follow these steps: Settings &gt; General &gt; Reset &gt; Erase all Content and Settings on your original iPhone. FYI-this takes a stupid amount of time. When the iPhone says 1 hour to erase it means 1 hour. Watching the progress bar move is akin to watching a seed germinate.</p>
<p>3. After the erase completes, <a href="http://www.maclife.com/article/how_to_remove_the_iphone_sim_card">eject the SIM card</a> out of your original iPhone.</p>
<p>4. Insert SIM card into the replacement iPhone.</p>
<p>5. Plug the replacement iPhone into the computer that contains your last good backup of your original iPhone.</p>
<p>6. Follow the prompts as if you are setting up a new iPhone. Most of the pertinent prompts should be populated from the SIM card. You will be prompted to enter your zip code, last four of social, and iTunes credentials.</p>
<p>7. Finally, you will be presented with an activation screen. At first, I backed away from this because it looks like you are creating a new account, but click submit.</p>
<p>8. After the phone is activated, you will be prompted to either setup a new iPhone or restore from a previous backup. Restore from the last good backup that you made in step 1.</p>
<p><img class="alignnone" title="iTunes request" src="http://www.jeremyfloyd.com/wp-content/uploads/2009/01/iphone.png" alt="iTunes request" width="500" height="217" /></p>
<p>Cheers to being cheap! Now, watch <a href="http://gizmodo.com/5119445/the-dream-iphone-pro">Apple is going to annouce this</a> tomorrow.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jeremyfloyd.com/2009/replace-original-iphone-with-original-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to: Watch an iPhone Movie Handsfree in the Air (for Free)</title>
		<link>http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/</link>
		<comments>http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 12:52:11 +0000</pubDate>
		<dc:creator>Jeremy Floyd</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[airplane]]></category>
		<category><![CDATA[fly]]></category>
		<category><![CDATA[lifehack]]></category>
		<category><![CDATA[movie viewer]]></category>

		<guid isPermaLink="false">http://www.jeremyfloyd.com/?p=426</guid>
		<description><![CDATA[Tweet Okay, I have to start this post by giving credit to an unnamed origami-ist that sat several rows in front of me on a flight from San Diego several weeks ago. Whoever you are, nice work. In the eternal quest of being lazy innovative, we Americans are always spending more energy to do less [...]]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
				<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.jeremyfloyd.com%2F2008%2Fhow-to-watch-an-iphone-movie-handsfree-in-the-air-for-free%2F&amp;layout=button_count&amp;show_faces=false&amp;width=100&amp;action=like&amp;colorscheme=light&amp;send=false&amp;height=27" 
					scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:100px; height:27px;" allowTransparency="true"></iframe>
			</div><div style="float:left; padding-left:10px;" class="really_simple_share_linkedin"> 
				<script type="in/share" data-counter="right" data-url="http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/"></script>
			</div><div style="float:left; width:30px; padding-left:10px;" class="really_simple_share_email"> 
				<a href="mailto:?subject=How to: Watch an iPhone Movie Handsfree in the Air (for Free)&amp;body=How to: Watch an iPhone Movie Handsfree in the Air (for Free) - http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/"><img src="http://www.jeremyfloyd.com/wp-content/plugins/really-simple-facebook-twitter-share-buttons/email.png" alt="Email" title="Email" /></a> 
			</div><div style="float:left; width:90px; padding-left:10px;" class="really_simple_share_google1"> 
				<g:plusone size="medium" href="http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/" ></g:plusone>
			</div><div style="float:left; width:110px; padding-left:10px;" class="really_simple_share_twitter"> 
				<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" 
					data-text="How to: Watch an iPhone Movie Handsfree in the Air (for Free)via @jfloyd" data-url="http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/">Tweet</a> 
			</div></div>
		<div style="clear:both;"></div><p>Okay, I have to start this post by giving credit to an unnamed origami-ist that sat several rows in front of me on a flight from San Diego several weeks ago. Whoever you are, nice work.</p>
<p>In the eternal quest of being <span style="text-decoration: line-through;">lazy</span> innovative, we Americans are always <span style="text-decoration: line-through;">spending more energy to do less work</span> seeking ways to improve our exerted effort. But, seriously, holding an iPhone for a feature length presentation is just ridiculous (pinkies cramping, carpal tunnel, you get the picture). This little hack is an easy way to create an iPhone holder on the airplane with products available in the seat in front of you.</p>
<p>First, reach in the pocket of the seat in front of you and pick your favorite publication to deface (SkyMall, US Airways, etc., try not to use the emergency information card that might be equivalent to saying the b word on the plane).</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01312.jpg"><img class="alignnone size-medium wp-image-429" title="Airline Seat Pocket" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01312-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>Tear off the front or rear cover of the publication being careful to tear neatly and cleanly. Try to pick the best picture of the four sides (front cover, front inside cover, rear cover, rear inside cover) as you will see this  periphery of this page is visible during your feature.</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01441.jpg"><img class="alignnone size-medium wp-image-431" title="US Airways Magazine" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01441-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01461.jpg"><img class="size-medium wp-image-433 alignnone" title="Rear Cover of US Airlines Magazine" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_01461-225x300.jpg" alt="Tear Rear Cover from Magazine" width="225" height="300" /></a></p>
<p>Place the chosen side on the tray table and fold lengthwise.</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0148.jpg"><img class="alignnone size-medium wp-image-435" title="Cover folded in half" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0148-300x203.jpg" alt="" width="300" height="203" /></a></p>
<p>Lay your iPhone in the &#8220;pocket&#8221; with the screen on, so that you can see which section of the cover needs to be removed. You can mark on the paper or just use landmarks on the page to determine the &#8220;window&#8221; for your movie. Fold the cover to mark the perimeter of the &#8220;window.&#8221;</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0150.jpg"><img class="alignnone size-medium wp-image-436" title="Outline of Window" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0150-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>Folding the page in half, tear out the window along folded lines.</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0151.jpg"><img class="alignnone size-medium wp-image-437" title="Tear out window" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0151-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Now insert the iPhone into the folded sleeve.</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/photo-3401.jpg"><img class="alignnone size-medium wp-image-439" title="Final page with window cut" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/photo-3401-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Finally, attach the assembled holder to the seat in front of you by turning the tray table lock down to hold the folded paper.</p>
<p><a href="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0132.jpg"><img class="alignnone size-medium wp-image-440" title="Attach holder to tray table lock" src="http://www.jeremyfloyd.com/wp-content/uploads/2008/10/img_0132-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>Voila you have a perfectly respectable handsfree iPhone movie viewer that didn&#8217;t cost a dime (unless you checked a bag).</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jeremyfloyd.com/2008/how-to-watch-an-iphone-movie-handsfree-in-the-air-for-free/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>iPhone Backs Restaurant into Corner</title>
		<link>http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/</link>
		<comments>http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/#comments</comments>
		<pubDate>Mon, 09 Jul 2007 21:29:53 +0000</pubDate>
		<dc:creator>Jeremy Floyd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/</guid>
		<description><![CDATA[Tweet Gizmodo reports that the iPhone commercial forced Pacific Catch to add calamari to their menu. That damn iPhone and all of its demands. I wish I could go back to the days when I didn&#8217;t have to update my lustometer on a daily basis.]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
				<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.jeremyfloyd.com%2F2007%2Fiphone-backs-restaurant-into-corner%2F&amp;layout=button_count&amp;show_faces=false&amp;width=100&amp;action=like&amp;colorscheme=light&amp;send=false&amp;height=27" 
					scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:100px; height:27px;" allowTransparency="true"></iframe>
			</div><div style="float:left; padding-left:10px;" class="really_simple_share_linkedin"> 
				<script type="in/share" data-counter="right" data-url="http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/"></script>
			</div><div style="float:left; width:30px; padding-left:10px;" class="really_simple_share_email"> 
				<a href="mailto:?subject=iPhone Backs Restaurant into Corner&amp;body=iPhone Backs Restaurant into Corner - http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/"><img src="http://www.jeremyfloyd.com/wp-content/plugins/really-simple-facebook-twitter-share-buttons/email.png" alt="Email" title="Email" /></a> 
			</div><div style="float:left; width:90px; padding-left:10px;" class="really_simple_share_google1"> 
				<g:plusone size="medium" href="http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/" ></g:plusone>
			</div><div style="float:left; width:110px; padding-left:10px;" class="really_simple_share_twitter"> 
				<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" 
					data-text="iPhone Backs Restaurant into Cornervia @jfloyd" data-url="http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/">Tweet</a> 
			</div></div>
		<div style="clear:both;"></div><p>Gizmodo reports that the iPhone commercial <a href="http://gizmodo.com/gadgets/seasick/iphone-forces-calamari-on-menu-275940.php">forced Pacific Catch to add calamari to their menu</a>.  That damn iPhone and all of its demands.  I wish I could go back to the days when I didn&#8217;t have to update my <a href="http://outtacontext.com/life/archive/000393.shtml">lustometer on a daily basis</a>. </p>
<p><img src="http://outtacontext.com/life/images/iphone_lustometer1.jpg" alt="Lust-o-meter" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jeremyfloyd.com/2007/iphone-backs-restaurant-into-corner/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get out of iLine, now</title>
		<link>http://www.jeremyfloyd.com/2007/get-out-of-iline-now/</link>
		<comments>http://www.jeremyfloyd.com/2007/get-out-of-iline-now/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 13:50:57 +0000</pubDate>
		<dc:creator>Jeremy Floyd</dc:creator>
				<category><![CDATA[apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://www.jeremyfloyd.com/2007/get-out-of-iline-now/</guid>
		<description><![CDATA[Tweet Word from the inside says that if you go to a Cingular or apple store today and they do not have an iPhone that they will mail you one. May not help with the iWood tonight but will keep your iAss out of the iSun.]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
				<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.jeremyfloyd.com%2F2007%2Fget-out-of-iline-now%2F&amp;layout=button_count&amp;show_faces=false&amp;width=100&amp;action=like&amp;colorscheme=light&amp;send=false&amp;height=27" 
					scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:100px; height:27px;" allowTransparency="true"></iframe>
			</div><div style="float:left; padding-left:10px;" class="really_simple_share_linkedin"> 
				<script type="in/share" data-counter="right" data-url="http://www.jeremyfloyd.com/2007/get-out-of-iline-now/"></script>
			</div><div style="float:left; width:30px; padding-left:10px;" class="really_simple_share_email"> 
				<a href="mailto:?subject=Get out of iLine, now&amp;body=Get out of iLine, now - http://www.jeremyfloyd.com/2007/get-out-of-iline-now/"><img src="http://www.jeremyfloyd.com/wp-content/plugins/really-simple-facebook-twitter-share-buttons/email.png" alt="Email" title="Email" /></a> 
			</div><div style="float:left; width:90px; padding-left:10px;" class="really_simple_share_google1"> 
				<g:plusone size="medium" href="http://www.jeremyfloyd.com/2007/get-out-of-iline-now/" ></g:plusone>
			</div><div style="float:left; width:110px; padding-left:10px;" class="really_simple_share_twitter"> 
				<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" 
					data-text="Get out of iLine, nowvia @jfloyd" data-url="http://www.jeremyfloyd.com/2007/get-out-of-iline-now/">Tweet</a> 
			</div></div>
		<div style="clear:both;"></div><p>Word from the inside says that if you go to a Cingular or apple store today and they do not have an iPhone that they will mail you one.  May not help with the iWood tonight but will keep your iAss out of the iSun. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jeremyfloyd.com/2007/get-out-of-iline-now/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rewind That:  Picking an Alternative Ending for Apple TV</title>
		<link>http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/</link>
		<comments>http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/#comments</comments>
		<pubDate>Thu, 11 Jan 2007 16:33:43 +0000</pubDate>
		<dc:creator>Jeremy Floyd</dc:creator>
				<category><![CDATA[Apple TV]]></category>
		<category><![CDATA[HTPC]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MCE 2005]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/</guid>
		<description><![CDATA[Tweet Happiness, for me, on January 9th was not anxiously awaiting Steve Jobs announcement; it was instead watching the Doctor&#8217;s announcement of the latest Floyd line, baby boy Floyd. However, once the kid popped, I was glad to dive into news of the new iPhone and appletv. In a post delivery daze, I fumbled through [...]]]></description>
			<content:encoded><![CDATA[<div style="height:33px; padding-top:2px; padding-bottom:2px; clear:both;" class="really_simple_share"><div style="float:left; width:100px; " class="really_simple_share_facebook_like"> 
				<iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.jeremyfloyd.com%2F2007%2Frewind-that-picking-an-alternative-ending-for-apple-tv%2F&amp;layout=button_count&amp;show_faces=false&amp;width=100&amp;action=like&amp;colorscheme=light&amp;send=false&amp;height=27" 
					scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:100px; height:27px;" allowTransparency="true"></iframe>
			</div><div style="float:left; padding-left:10px;" class="really_simple_share_linkedin"> 
				<script type="in/share" data-counter="right" data-url="http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/"></script>
			</div><div style="float:left; width:30px; padding-left:10px;" class="really_simple_share_email"> 
				<a href="mailto:?subject=Rewind That:  Picking an Alternative Ending for Apple TV&amp;body=Rewind That:  Picking an Alternative Ending for Apple TV - http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/"><img src="http://www.jeremyfloyd.com/wp-content/plugins/really-simple-facebook-twitter-share-buttons/email.png" alt="Email" title="Email" /></a> 
			</div><div style="float:left; width:90px; padding-left:10px;" class="really_simple_share_google1"> 
				<g:plusone size="medium" href="http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/" ></g:plusone>
			</div><div style="float:left; width:110px; padding-left:10px;" class="really_simple_share_twitter"> 
				<a href="http://twitter.com/share" class="twitter-share-button" data-count="horizontal" 
					data-text="Rewind That:  Picking an Alternative Ending for Apple TVvia @jfloyd" data-url="http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/">Tweet</a> 
			</div></div>
		<div style="clear:both;"></div><p>Happiness, for me, on January 9th was not anxiously awaiting Steve Jobs announcement; it was instead watching the Doctor&#8217;s announcement of the latest Floyd line, baby boy Floyd.  However, once the kid popped, I was glad to dive into news of the new <a href="http://www.apple.com/iphone/">iPhone</a> and <a href="http://www.apple.com/appletv/">appletv</a>.  In a post delivery daze, I fumbled through pages of phone porn for hours pondering all the while creative tactics to avoid Verizon&#8217;s early termination penalties.  Big Score Cingular.</p>
<p>I finally turned my attention to appletv (&#8220;ATV&#8221;) to see the great apple offering.  Although a PC user, I&#8217;ve got love for Apple, and I really thought that ATV was going to whip the competition.  40 GB hard drive, HDMI out, composite out, the specs on this little appliance seemed appealing, but then there was the glaring omission:  where was the TV tuner card?</p>
<p>About a year and a half ago, I built an <a href="http://en.wikipedia.org/wiki/Home_theater_PC">HTPC</a> and heavily researched all of the options out there: <a href="http://mythtv.org/">MythTV</a>, <a href="http://www.microsoft.com/windowsxp/mediacenter/default.mspx">MCE 2005</a>, <a href="http://www.sagetv.com/">Sage TV</a>, <a href="http://www.snapstream.com/">Beyond TV</a>.  I had a certain feature set in mind: (1) high quality signal reception for the DVR, (2) easy to navigate television guide, (3) integration with music library, (4) photo slideshow/album, (5) GREAT DVR, (6) DVD player, (7) seamless <a href="http://en.wikipedia.org/wiki/10-foot_user_interface">10 foot navigation</a>, and lastly but most importantly (8) passes the wife factor.  I installed each of the aforementioned applications, and namely because of the eighth factor, I chose to install MCE 2005, which has been my MOST positive Microsoft experience.</p>
<p>ATV offers a few interesting features but there is no DVR built in to the appliance.  There is a glaring assumption that people will be persuaded as easily into on demand pay television as they have been for music, but these markets are so markedly different that this, in my opinion, is a step in the wrong direction.  Music entertainment has had fuel from commercial laden radio, album sales, and live ticket sales.  Low quality AM then FM signals made for a disappointing and cumbersome pirate experience&#8211;hence the tenuous analogy during the early MP3 revolution.  Patrons were incentivised to buy the album for the quality of the experience&#8211;both visually and aurally.  Most importantly, the market had been set generations before the advent of Napster.</p>
<p>Television, on the other hand, has traditionally been exclusively a broadcast media funded through paid advertisement.  Generally, the market for purchased television material has been limited.  Of course, DVDs of complete seasons are in the marketplace, but the paradigm is still traditionally commercial advertisement sponsored broadcast media.  With TiVO and the recent surge of PVR/DVRs, we have become accustomed to on demand/<a href="http://en.wikipedia.org/wiki/Time_shifting">time shifting</a> television.  With <a href="http://www.engadget.com/2007/01/07/blake-krikorian-talks-about-the-slingcatcher-isnt-worried-abou/">slingbox</a> we can even place shift and be masters of our viewing for the cost of some hardware and possibly a small monthly fee.</p>
<p>Personally, I view television as a disposable experience.  While I may occasionally watch a syndicated program, I have no desire to pay for the program or own the program.  My DVR regularly auto-deletes the old programs without incident.  In other words, I use the television portion of my HTPC to time shift my programming to my life, and my investment extends only into the hardware needed.</p>
<p>Apple has released a product that is essentially no more than an Airport Extreme + video.  Of course, there is a litany of counter arguments about how you can make ATV work including another machine with a tuner card, but that is not what I expect from Apple&#8211;I do expect a convaluded solution from Microsoft.  Apple&#8217;s elegance comes from <a href="http://en.wikipedia.org/wiki/Occam's_Razor">Sir William of Ockham</a>:  they employ the most simple solution to cover all of the bases.  For example, the iPhone contemplates a variety of uses and provides a complete solution.  ATV does not.  When you name a product <em>blank &#8220;Television,&#8221;</em> you expect a remotely familiar television to be tucked in there somewhere.  Maybe this is purely semantics and apple extreme + video would have me satisfied, but I, for one, am sorely disappointed.</p>
<p>If I could time-shift my life, I would rewind, and pick another solution for this otherwise stylish entertainment solution.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jeremyfloyd.com/2007/rewind-that-picking-an-alternative-ending-for-apple-tv/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

