The Unsaid Will Forever Remain a Haunting Whisper
When I was in seventh grade, our guidance teacher gave us a problem solving exercise. I was in one of several groups, and the setup for the problem was to get a ping pong ball out...
Ideas are Free. Even the best idea didn't cost a dime. Value is in the execution.
I have a graveyard full of brilliant ideas. Fortunately, a few are still roaming the earth.
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Recent news More posts »“Real Beauty” and Real Blindspots
When I first saw the Dove Real Beauty video, it blew me away. As a marketer, I tell clients that if I do my job well, I will simply hold a mirror up from their organization to the...
How to Use Google+ Hangouts in Higher Education: Distance Learning With Social Media
I teach a digital media marketing class that’s about a hundred miles away from my office, so this semester I tried an alternative to traditional “distance...
Kmart, Seth Godin and all that Ship
You know the first-grader in you laughs every time you hear this commercial. Kmart – Ship My Pants Commercial S H I P, after all, is a four letter word. For years,...
The Real Price of Winning at All Costs
Let me ask you a question. In the movie the Karate Kid, who is the American hero? Mr. Miyagi or the maniacal sensei of the Cobra Kai, John Kreese? You see we want winners in...
Search Engine Optimization and Social Media Chat #seoslam
Last Monday, I had a search engine optimization & social media hangout with Sean McGinnis, Rosemary O’Neill and Eric Pratum to discuss search engine optimization in the...
Introducing My Spring 2013 Playlist
Allow me to introduce my Spring 2013 playlist. For the last six years, every spring and fall I have created a playlist that represents my thoughts, emotions and outlook during the...
Join us on 4/22 at 4:00 for SEOSlam Part Deux with @rhogroupee @ericpratum @jfloyd @seanmcginnis
A few weeks ago, I posted about the Search Engine Optimization panel discussion that I moderated at Social Slam. As promised, Eric, Rosemary, Sean and I are having a follow-up...
Why the Customer is NOT Always Right.
It’s more than just a voice in your head. The resistance is lurking in every decision that we make, and every conversation, in every great innovation. Most commonly, the...