Sometimes I hear people share metrics that are like giving a map to a blind man that is lost in the desert at night. “Great we’re lost as hell, and you’ve given us no idea how to get back on track.”
So, the question is how can you share information that helps people:
- Know the destination
- Measure progress toward the destination
- Stay on track
Metrics are only helpful when they are related to your destination. In an information-rich world, it is so easy to focus on the wrong measurement. If I am driving a vehicle to Los Angeles, knowing my distance from New York City is readily attainable and absolutely useless.
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