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Review

Frescata: buyer beware

05.02.06 | Comment?

So, Wendy’s trying to take a piece of the urban chic niche, has released their modified market fresh frescata. If you are looking for a good sandwich stay away from this one. The marketing may have sucked me in, but the food engineers disappointed.

When you open the customized sandwich bag the sourdough baggete slides out and matches pictured sandwich, but when you bring it close to your nose, you ask where’s the beef? This specialized sandwich doesn’t smell like a sub, it smells like a single. The bread may have been “baked fresh” but when they made my sandwich it was at least 2 days old. The whole combination was weird.

Wendy’s does burgers. Wendy’s did burgers when Hardee’s was still frying chicken. They need to stick to their guns and make burgers and the occasional obligatory chicken sandwich.

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